Principal Advisor, Head of Energy, Environment & Sustainability
Toby leads the energy, environment and sustainability work at BIT, covering topics as diverse as energy, water, mobility, food systems, circular economy and wildlife conservation. His expertise lies in the psychology of pro-environmental action at the individual and societal level. He has delivered in excess of 50 projects designing and testing behavioural policy, communications, and interventions for government departments, environmental NGOs and environmentally conscious businesses around the world. He has led much of BIT’s thought leadership in the application of behavioural science to climate and environment, including on sustainable diets, electric vehicle adoption, green nudges, and nature conservation.
Most recently he has been advising the UK government on the public engagement and behavioural dimensions of its Net Zero Strategy. Current policy-oriented projects have a strong focus on the decarbonisation of domestic heat and the wider transformation of the energy system. We also continue to support our commercial clients in media, consumer products and food to apply cutting edge behavioural science to help their customers adopt sustainable lifestyles.
Toby’s background is in psychology and engineering.