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BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work.
People are up for getting to Net Zero and are willing to do their bit and they are clamouring for help from government and business
Embedding behavioural science into your organisation - learnings from Blue Cross Blue Shield Massachusetts on how they created a successful Nudge Unit
The latest episode of our podcast Inside The Nudge Unit looks at recent work from the team in the areas of road safety, online fraud, conflict resolution and synthetic data.
Second of a two-part climate change special looking at three of the biggest areas to decarbonise to reach Net Zero: Food, Transport and Energy
In the first of a two-part climate change special, BIT’s Lis Costa sits down with Nobel Prize Winner Professor Richard Thaler, Cambridge University’s Lucia A. Reisch and BIT CEO and founder Professor David Halpern to answer one big question ahead of the COP26 UN Climate Change Conference: Can we Nudge…
On Christmas Eve December 2020, the World Health Organisation named Antimicrobial Resistance (AMR) and health inequities as 2 of the 10 global health threats to track in 2021. In 2019, we worked with the Health Quality and Safety Commission (HQSC) and PHARMAC to see how we can tackle both in…
In this latest episode of Inside The Nudge Unit BIT’s Aisling Colclough and Lis Costa look at two more major areas of work by the team around the world. First they are joined by colleagues Dr Vera Newman and Monica Wills Silva to explore BIT projects in Australia and Latin…
BIT’s Lis Costa and Aisling Colclough look at two major pieces of work by the team. Firstly Carolina Toth from BIT’s New York office discusses working with mayors across the US on how to engage with people who are cautious or unwilling to get a COVID-19 vaccine. Next Laura Litvine…
The second and final part of a very special episode of Inside the Nudge Unit recorded for our 10 year anniversary. Professor David Halpern, CEO of BIT, sits down with pioneers of behavioural economics, Prof. Richard Thaler, Prof. Cass Sunstein and Dr Maya Shanker to discuss how ‘nudge’ has evolved…
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