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Press release

The Behavioural Insights Team opens new office in France

27th Oct 2020

PARIS 27 October 2020 – The Behavioural Insights Team (BIT), a pioneer in the application of behavioural science for social impact, is pleased to announce the expansion of its international presence with the opening of a new office in Paris. This first office in mainland Europe joins BIT’s existing offices in London, New York, Sydney, Singapore, Toronto, Wellington and Manchester.

Since being launched by the UK Government in 2010 and spun off as an independent entity in 2014, BIT has grown to become a world-leading social impact company, working with governments and change-makers in over 75 countries to tackle hard issues using behavioural science, rigorous analysis, testing and evaluation. 

Over the past two years, this has included a growing and diverse portfolio of projects in France, mostly through a framework agreement with the Direction Interministerielle de la Transformation Publique (DITP), as well as the agencies and ministries responsible for each respective policy area. This work has included a wide range of projects including encouraging children to sleep more and use screens less, boosting consumer protection against online fraud, reducing antibiotic prescriptions, encouraging care home workers to get vaccinated against the flu, improving labour market access for disabled job seekers and unemployed youth, and encouraging more sustainable purchasing behaviours.

Our first completed projects in France include an intervention that saw a 60% increase in the fraction of self-employed individuals paying their social security contributions online, and a trial testing different ways to communicate around the repairability of electric and electronic products, which has led to recommendations accompanying the introduction of a national “repairability index”. 

The appetite for innovative, evidence-based approaches to policy design has increased considerably over the last few years in France. With this new office, BIT will help public and private organisations to develop, test and implement policies and interventions that improve lives and deliver social impact at scale. BIT will be represented in France by Laura Litvine, head of BIT France, who will be supported by a core team of advisors who have moved over from BIT’s headquarters in London, and joined by new local hires. 

David Halpern, BIT CEO, said:

We’ve been delivering some excellent work for a number of clients in France and so the next logical step was for us to set up this dedicated office in Paris to serve them and future partners even better. We’ve learnt so much over the last decade about the application of behavioural science to improve public services and societal challenges. The appetite for applying behavioural science to develop practical solutions to policy issues and other challenges in France is clearly sizable and growing and we’re looking forward to playing our part in shaping and delivering them.”

Laura Litvine, head of BIT France, said:

We are delighted to announce the opening of this office and are excited to continue building on our work to date in the country. France has an incredible ecosystem for innovation across a diverse range of sectors, and the scope for integrating BI across these is broad. We look forward to growing our team and presence, and to seeing what our future collaborations might hold.”

If your organisation is seeking to generate social impact and is interested in partnering with BIT in France, we’d love to hear from you. Please get in touch using the contact details below. 

The BIT France team can be reached at: 


Address: BIT, Le Bloc, Espace de Coworking, 10 Bis Rue du Sommerard, 75005 Paris


About the Behavioural Insights Team

The Behavioural Insights Team (BIT) is one of the world’s leading behavioural science consultancies, working around the world to improve people’s lives. 

Through its teams in the UK, US, Canada, Australia, New Zealand, Singapore and now France, BIT works in partnership with governments, local authorities, businesses and NGOs in over 30 countries, often using simple changes to tackle major policy problems and deliver improved public services and social outcomes.

BIT was established by the UK government in 2010 and in 2014 became an independent social purpose company, owned by the Cabinet Office, innovation charity Nesta, and BIT employees.

For more information on our work and our team visit and follow us on Twitter, Instagram, YouTube, LinkedIn and Medium.

For further information contact:


Laura Litvine                                                                                                                       +33 7 77 00 69 53


Richard O’Brien                                                                                                   +44 7768 938209

Aisling Colclough
+44 77460 061776