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The Department for Science, Innovation and Technology (DSIT) and Department for Digital, Culture, Media and Sport (DCMS) commissioned the Behavioural Insights Team (BIT) in 2024 to run a comparative exercise to investigate the robustness and reliability of using generative AI to help produce rapid evidence reviews, compared to those produced only…
The context: Efforts to reduce emissions in the transport sector often focus on vehicles and tailpipe emissions. However, the construction, maintenance and management of highways infrastructure also generate significant carbon. Decarbonising this part of the system requires not only technical solutions but also changes in the way organisations operate and…
The UK government has pledged to deliver bold new missions—ambitious, long-term commitments to tackle critical societal challenges. These promises will resonate strongly with many public servants who joined the civil service to change the world for the better. The question is how to deliver them. Missions try to address complex,…
EAST est un cadre qui offre aux décideurs une approche simple et accessible pour mettre en œuvre les sciences comportementales. Ce cadre synthétise un ensemble de connaissances en quatre principes essentiels : Faciliter (Facile - Easy), rendre attrayant (Attrayant - Attractive), favoriser l'engagement social (Social) et agir au bon moment…
EAST es un marco que ofrece a los responsables de la formulación de políticas una guía práctica y sencilla para aplicar conocimientos sobre las ciencias delcomportamiento. El marco EAST resume una serie de evidencias científicas en cuatro principios intuitivos: hacer que un comportamiento sea fácil, atractivo, social y oportuno. Desarrollamos…
Working with Alcohol Change UK, our research examined the drinking habits of more than 4,000 UK adults and the wide range of health harms associated with different levels of alcohol consumption
Social capital – the network of personal and group-based relationships in a society – has long been thought to be an important factor in shaping economic opportunity. In the United States, Chetty et al. (2022) found that children from disadvantaged backgrounds tend to achieve higher incomes in adulthood in communities…
Fairness and transparency form the cornerstone of trust in any consumer-business relationship. This is no different for gambling: fairness and transparency are essential to ensure customers feel confident that games follow established rules, the odds and terms are clear, and they are protected from harm. However, research on consumer perceptions…
A lack of personlised support systems is among the causes of heightened anxiety for many people with autism, ADHD and mental health conditions. While digital tools for neurodivergent populations are emerging, robust evidence supporting their effectiveness remains limited. We applied our expertise in evaluation to assess Brain in Hand, a…
This report sets out a vision for science to be embedded at the heart of the UK National Health Service (NHS), examining the current context of the research ecosystem and outlining recommendations to achieve this.
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