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  • Report
  • 11th Jul 2018

Behavioural Government

Governments are increasingly using behavioural insights to design, enhance and reassess their policies and services. Applying these insights means governments adopting a more realistic view of human behaviour than they have in the past – and achieving better outcomes as a result.

However, elected and unelected government officials are themselves influenced by the same heuristics and biases that they try to address in others. This report explores how this happens – and how these biases can be addressed or mitigated. To do this, we focus on three core activities of policymaking: noticing, deliberating and executing.

Suggested citation: Hallsworth, M., Egan, M., Rutter, J., & McCrae, J. (2018). Behavioural Government: Using behavioural science to improve how governments make decisions. The Behavioural Insights Team.

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