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  • Report
  • 11th Jul 2018

Behavioural Government

This report is also available in Spanish

Governments are increasingly using behavioural insights to design, enhance and reassess their policies and services. Applying these insights means governments adopting a more realistic view of human behaviour than they have in the past – and achieving better outcomes as a result.

However, elected and unelected government officials are themselves influenced by the same heuristics and biases that they try to address in others. This report explores how this happens – and how these biases can be addressed or mitigated. To do this, we focus on three core activities of policymaking: noticing, deliberating and executing.

Suggested citation: Hallsworth, M., Egan, M., Rutter, J., & McCrae, J. (2018). Behavioural Government: Using behavioural science to improve how governments make decisions. The Behavioural Insights Team.

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