
Alice Farrell
Policy Advisor
In this report, we contribute to the emerging conversation on green pensions by highlighting the benefits of using a behavioural perspective. We outline seven ideas, grounded in behavioural science, to achieve a greener pensions system and help to avert the climate crisis.
We start upstream to consider the pensions market itself, examining how we might apply behavioural science to ensure pension-holders have a wide range of truly green pensions to choose between. We then move downstream to the individual level: how can we encourage individual pension-holders to switch to greener options?
The ideas are:
Policy Advisor
Principal Advisor
The Behavioural Insights Team
The Behavioural Insights Team
Director, Head of Climate, Energy & Sustainability
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