
Katy King
Senior Advisor
An evidence-based, best practice guide on presenting contractual terms and privacy policies. Commissioned by BEIS, and working in collaboration with regulators and academics, we designed and tested 18 techniques to improve consumer engagement and understanding.
Telling customers how long a privacy policy normally takes to read increased opening rates by 105 per cent. Using a question-and-answer format to present key terms, and summarising key terms and illustrating them with explanatory icons, both increased understanding of T&Cs by more than 30 per cent.
This guide is for all businesses who want to help their consumers better understand their T&Cs. Alongside the best practice guide, we are also publishing a full technical report and background literature review.
Senior Advisor
Senior Advisor
Research Fellow
Head of Product, Predictiv
Advisor
Chief of Innovation and Partnerships