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Seven Ways of Applying Behavioral Science to Health Policy

  • Academic publication
  • 20th Nov 2016


This chapter sets out seven ways  of applying behavioral science to policy that are not subject to many of the key criticisms leveled at nudging – most notably, that nudges are manipulative and dis-empowering. In doing so, I draw on my experience of working for the UK Behavioural Insights Team (BIT), and therefore start with a brief outline of BIT’s creation and development.