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  • Academic publication
  • 20th Nov 2016

Seven Ways of Applying Behavioral Science to Health Policy


This chapter sets out seven ways  of applying behavioral science to policy that are not subject to many of the key criticisms leveled at nudging – most notably, that nudges are manipulative and dis-empowering. In doing so, I draw on my experience of working for the UK Behavioural Insights Team (BIT), and therefore start with a brief outline of BIT’s creation and development.