Key findings
- Social stigma around #COVID19 can stop people from accessing helpful resources. Our new report outlines how we employed edutainment to encourage people in Bangladesh to reach out to a COVID helpline. 📺 Tweet
- We used the messenger effect to encourage engagement with a #COVID19 helpline in Bangladesh. Our video showed an Imam preaching to the community via a microphone and encouraging them to call the helpline. ☎️ Tweet
- Clear calls to action and repeated messaging can encourage people in Bangladesh to call a #COVID19 helpline despite the social stigma surrounding the illness. 👍 Tweet
Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.
