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- 6th Jul 2022
Three ways gambling websites could be harming their customers
The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There are flashing lights and the sound of games being won, you can feel the energy. There are no clocks or…
- 6th Jul 2022
Using a Behavioural Risk Audit to identify harmful design features on gambling websites
In the latest work by the Gambling Policy and Research Unit, we carried out research into gambling operator sites, to identify design features that may harm people by leveraging behavioural biases.
- 29th Jun 2022
Defaulting deposits, limiting harm
As other initiatives and tools to reduce and prevent gambling harm are under consideration, implementing default deposit limits across platforms can have a positive impact right away
- 19th May 2022
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…
- 23rd Feb 2022
The Gambling Policy & Research Unit
In September, we launched the Gambling Policy & Research Unit to design, test and scale solutions to reduce gambling harm. Since then we’ve been busy!
- 15th Sep 2021
Behavioural Insights Team launches Gambling Policy & Research Unit 🎲
Today, BIT launches the Gambling Policy & Research Unit, a dedicated team of specialists with a mandate to develop and rigorously test methods and approaches to significantly reduce gambling harms. The UK is already the largest regulated gambling market in the world. Our vision for the Gambling Policy & Research…
- 18th Aug 2021
Active Online Choices: Designing to Empower Users
We worked with the Centre for Data Ethics and Innovation (CDEI) to explore and demonstrate how to create ‘active' choices; choices where individual users are empowered to better control how they use digital products and services, and have a clear in the understanding of the consequences.
- 4th Aug 2021
Making gambling safer: Can deposit limit tools be improved with commitment devices?
This is blog 3 in our series highlighting BIT’s work to-date on how behavioural insights may be useful in reducing gambling harms through safer gambling tool innovation. Previous blogs in this series cover our field trials on improving the uptake of safer gambling tools, and how high anchors may influence…
- 4th Aug 2021
Applying behavioural insights to design better safer gambling tools
Our latest report continues BIT's extensive work on investigating whether industry-standard safer gambling tools can be improved using principles from behavioural science. As with our report earlier in 2021, our latest work again focused on deposit limits: a widely-available tool that allows people who gamble to cap the amount they…
- 22nd Jul 2021
Dealing new data: what bank transactions can tell us about gambling behaviour
The Behavioural Insights Team has launched two new reports on what bank transaction data can tell us about gambling behaviour, with the aim of gaining new insights on tackling gambling harm. Our findings examine how gambling fits within peoples’ wider financial lives, and sheds new light on the role that…