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Blog 28th Mar 2024

Broadcasting anti-corruption education to millions

In 1969, Simplemente María, a soap opera about an industrious single mother, led to a spike in literacy class enrollment in Peru. Edutainment experiments have also helped promote healthy sexual development, improve financial decision making, and prevent intimate partner violence. 

Blog 20th Mar 2024

How can a behavioral science lens reduce corruption?

Since 2019, BIT has been partnering with the John D. and Catherine T. MacArthur Foundation on their On Nigeria Big Bet. The initiative aims to bolster the momentum around Nigerian-led efforts to strengthen accountability, reduce corruption, and improve the quality of life for Nigerians.

Blog 25th Jan 2022

Can mass media reduce violent conflict?

Violent conflict is one of the most pressing challenges facing humanity. Armed violence causes physical devastation, suffering, displacement and death. It creates trauma now and for generations to come. So how can we reduce violent conflict or prevent it from happening in the first place?

Report 24th Jan 2022

Mass media, behaviour change & peacebuilding

Up to 100,000 people are killed each year as a result of violent conflict. But this is only one part of the human cost. Impact on families and communities can be felt decades later. Millions of individual decisions underpin these tragic impacts: people decide either to stoke hatred or to…

Blog 14th Jul 2021

"What would happen if your website was attacked?"

It's hard for businesses — particularly SMEs — to know when and how to patch their software. In collaboration with the Department for Digital, Culture, Media and Sport (DCMS), National Cyber Security Centre (NCSC) and the Federation of Small Businesses (FSB), we ran two trials to help tackle this problem.…

Blog 26th Mar 2021

Why policymakers need Netflix, and why Netflix needs behavioural insights

Mass media interventions have been successful at shifting a variety of behaviours, from encouraging HIV testing in Nigeria through an MTV show Shuga, to reducing inter-ethnic prejudice in Rwanda through radio shows, to increasing reporting of domestic violence using short films at film festivals in Uganda. But understanding how mass media…

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