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Executive summary Across the economy, consumers struggle to tell the difference between good and bad products. Critical information, from price to quality, is either missing, hard to access, or hard to compare. The markets are ‘shrouded’. This has obvious costs for consumers, but the effects on the economy run much…
Evidence generation remains a minority sport
Today is Safer Internet Day, a day used to campaign for all stakeholders to ‘make the internet a safer and better place for all, and especially for children and young people.’ In this blog we outline why online platforms are so adept at influencing human behaviour and showcase five projects…
In 2021, we saw the reach and impact of behavioural science continue to extend. From the UN hosting its first behavioural science week and declaring behavioural science as a “critical tool to progress on its mandate” to the publication of the final edition of Thaler and Sunstein’s classic book Nudge.…
Violent conflict is one of the most pressing challenges facing humanity. Armed violence causes physical devastation, suffering, displacement and death. It creates trauma now and for generations to come. So how can we reduce violent conflict or prevent it from happening in the first place?
Up to 100,000 people are killed each year as a result of violent conflict. But this is only one part of the human cost. Impact on families and communities can be felt decades later. Millions of individual decisions underpin these tragic impacts: people decide either to stoke hatred or to…
As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…
Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.
Over the last month much of Europe has been caught in a football obsession. As football drew to a crescendo over the weekend (a disappointing one for England fans, ecstatic for followers of Italy), we saw how football can bring us together and divide us. As policy-makers - and fans…
Mass media interventions have been successful at shifting a variety of behaviours, from encouraging HIV testing in Nigeria through an MTV show Shuga, to reducing inter-ethnic prejudice in Rwanda through radio shows, to increasing reporting of domestic violence using short films at film festivals in Uganda. But understanding how mass media…
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