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  • Blog
  • 26th Jul 2022

Hard data is good data, but good data can be hard to get

Collecting good field data is challenging, not least for hygiene behaviours. It is even more challenging during a global pandemic - when there is great urgency, but travel restrictions make in-person quality control more difficult. How can you conduct this vital research when it is so hard to collect the…

  • Blog
  • 28th Jan 2022

If you build it, will they come? Increasing handwashing in Bangladesh during a pandemic

At the beginning of the COVID-19 pandemic, over a quarter of people around the world didn’t have access to handwashing facilities at home. The Hygiene Behaviour Change Coalition (HBCC), set up by the UK government and Unilever, sought to change this. As part of the coalition, BIT supported BRAC to…

  • Report
  • 24th Aug 2021

Using edutainment to encourage COVID helpline calls in the presence of stigma

Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.

  • Blog
  • 24th Aug 2021

Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment

As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…

  • Blog
  • 23rd Apr 2021

Nudging bystanders to fight sexual harassment isn’t easy, but could make perpetrators think twice

Many of us would like to think we’d do something to stop sexual harassment if it happened right in front of our eyes. Indeed when we surveyed over 3,000 commuters getting off public buses in Dhaka, 9 out of 10 respondents listed at least one helpful action they would take…

  • Blog
  • 15th Oct 2020

Piloting and prototyping new handwashing stations in Bangladesh

We recently took to the field in Bangladesh where we are running a project with international development organisations BRAC and BIGD to reduce coronavirus transmission. Here, we’re installing 1,000 public handwashing stations at busy locations such as outside mosques, markets, schools and bus stands, to improve access to hygiene facilities…

  • Blog
  • 7th Aug 2020

COVID-19 prevention: Too much information?

When communicating about coronavirus, policymakers face a delicate balancing act: sharing enough information that people know what to do, but not so much that it becomes overwhelming. How much information is too much?  To answer this question we ran a randomised controlled trial (RCT) in Bangladesh on good handwashing technique,…

  • Blog
  • 26th Jun 2020

The disproportionate impact of COVID-19 on ethnic minorities in the UK and what we can do about it

Of the almost 10,000 patients critically ill with COVID-19 in hospitals in England, Wales and Northern Ireland since the start of the outbreak in the UK, 33% were from Black, Asian, Mixed or Other ethnic minorities - even though people from these groups account for 14% of the population (excluding…

  • Blog
  • 29th May 2020

Don’t say it makes you “immune” - how you frame coronavirus antibody results matters

We ran an online experiment in April, involving 6,149 UK adults, to investigate how the framing of a positive antibody test result affects the public’s perceived risk and behaviour.

  • Blog
  • 31st Mar 2020

Young men are hardest to engage on coronavirus guidance

As the novel coronavirus, COVID-19, continues to spread around the world, so too does advisory content and media regarding its dangers. With over 700,000 confirmed cases and 35,000 deaths recorded across 177 countries and regions, governments, public health organisations, and research groups worldwide have been publishing posters, digital media, infographics,…