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1-7 of 7 results

  • Blog
  • 28th Mar 2024

Broadcasting anti-corruption education to millions

In 1969, Simplemente María, a soap opera about an industrious single mother, led to a spike in literacy class enrollment in Peru. Edutainment experiments have also helped promote healthy sexual development, improve financial decision making, and prevent intimate partner violence. 
  • Blog
  • 26th Jul 2022

Hard data is good data, but good data can be hard to get

Collecting good field data is challenging, not least for hygiene behaviours. It is even more challenging during a global pandemic - when there is great urgency, but travel restrictions make in-person quality control more difficult. How can you conduct this vital research when it is so hard to collect the…
  • Blog
  • 28th Jan 2022

If you build it, will they come? Increasing handwashing in Bangladesh during a pandemic

At the beginning of the COVID-19 pandemic, over a quarter of people around the world didn’t have access to handwashing facilities at home. The Hygiene Behaviour Change Coalition (HBCC), set up by the UK government and Unilever, sought to change this. As part of the coalition, BIT supported BRAC to…
  • Report
  • 24th Aug 2021

Using edutainment to encourage COVID helpline calls in the presence of stigma

Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.
  • Blog
  • 24th Aug 2021

Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment

As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…
  • Blog
  • 15th Oct 2020

Piloting and prototyping new handwashing stations in Bangladesh

We recently took to the field in Bangladesh where we are running a project with international development organisations BRAC and BIGD to reduce coronavirus transmission. Here, we’re installing 1,000 public handwashing stations at busy locations such as outside mosques, markets, schools and bus stands, to improve access to hygiene facilities…
  • Blog
  • 7th Aug 2020

COVID-19 prevention: Too much information?

When communicating about coronavirus, policymakers face a delicate balancing act: sharing enough information that people know what to do, but not so much that it becomes overwhelming. How much information is too much?  To answer this question we ran a randomised controlled trial (RCT) in Bangladesh on good handwashing technique,…