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  • Working paper
  • 20th Dec 2023

Working Paper No. 004 / Effectiveness of SMS reminders to increase demand for HPV immunisation: a randomised controlled trial in Georgia

In Georgia, a country with low rates of uptake of the HPV vaccine, we conducted a country-wide RCT that included over 55,000 girls aged 10-12, representing the entire population of eligible unvaccinated girls of this age in the country.

  • Blog
  • 27th Jun 2023

Beyond tech: The role of behavioural science in digital health apps

Digital health technologies, including health apps, have the potential to revolutionise healthcare delivery in the UK by improving patient outcomes, reducing costs, increasing efficiency, and making healthcare more accessible. For health apps to be effective, they must be designed with an understanding of human behaviour so that the digital services,…

  • Blog
  • 20th Jan 2023

Would you support a tax on meat to encourage environmentally sustainable behaviours?

According to the National Food Strategy we should cut our average meat intake by 30% to reach net zero by 2050. However, changing what we eat is difficult, as our diets are strongly rooted in our cultural and social values. Meeting sustainability targets will therefore require policies that make it…

  • Blog
  • 18th Jan 2023

Do school exclusions increase crime?

Nearly 50% of the young people we observe in custody aged 15-17 experienced an exclusion while in Year 10, compared to 6% among pupils that do not end up in custody.

  • Blog
  • 10th Jan 2023

Anti-smoking policies have strong public support

Smoking is still the leading cause of preventable illness and premature death. Our new research shows there is significant public appetite for bold policies to support smoking cessation

  • Blog
  • 1st Jul 2020

PRIDE reflection blog 🏳️‍🌈: How defaults impact the LGBTQIA+ community

There are few concepts as renowned or respected in behavioural science as the power of defaults. Defaults refer to the ‘status quo’ or ‘business-as-usual’ option that is pre-selected, by design or by accident, by the architect of choice. Default options can have a profound impact on human decision making. However,…

  • Blog
  • 26th Jun 2020

The disproportionate impact of COVID-19 on ethnic minorities in the UK and what we can do about it

Of the almost 10,000 patients critically ill with COVID-19 in hospitals in England, Wales and Northern Ireland since the start of the outbreak in the UK, 33% were from Black, Asian, Mixed or Other ethnic minorities - even though people from these groups account for 14% of the population (excluding…

  • Blog
  • 24th Jun 2020

3 insights on social distancing from the science of personal space

2m, 1.8m, 1.5m, 1.4m, 1m. Different countries recommend different distancing guidelines to help limit the spread of coronavirus. As parts of the world begin to leave lockdown, some of these guidelines have begun to be refined - Denmark reduced its recommended distance from 2m to 1m in May, and the UK…

  • Blog
  • 31st Mar 2020

Young men are hardest to engage on coronavirus guidance

As the novel coronavirus, COVID-19, continues to spread around the world, so too does advisory content and media regarding its dangers. With over 700,000 confirmed cases and 35,000 deaths recorded across 177 countries and regions, governments, public health organisations, and research groups worldwide have been publishing posters, digital media, infographics,…

  • Blog
  • 23rd Mar 2020

Bright infographics & minimal text make handwashing posters most effective - result from an online experiment

Many governments and health authorities have already created posters and infographics to encourage people to thoroughly wash their hands. We decided to test some of these in order to identify which were most effective.