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1-5 of 5 results

  • Blog
  • 1st Jul 2020

PRIDE reflection blog 🏳️‍🌈: How defaults impact the LGBTQIA+ community

There are few concepts as renowned or respected in behavioural science as the power of defaults. Defaults refer to the ‘status quo’ or ‘business-as-usual’ option that is pre-selected, by design or by accident, by the architect of choice. Default options can have a profound impact on human decision making. However,…

  • Blog
  • 26th Jun 2020

The disproportionate impact of COVID-19 on ethnic minorities in the UK and what we can do about it

Of the almost 10,000 patients critically ill with COVID-19 in hospitals in England, Wales and Northern Ireland since the start of the outbreak in the UK, 33% were from Black, Asian, Mixed or Other ethnic minorities - even though people from these groups account for 14% of the population (excluding…

  • Blog
  • 24th Jun 2020

3 insights on social distancing from the science of personal space

2m, 1.8m, 1.5m, 1.4m, 1m. Different countries recommend different distancing guidelines to help limit the spread of coronavirus. As parts of the world begin to leave lockdown, some of these guidelines have begun to be refined - Denmark reduced its recommended distance from 2m to 1m in May, and the UK…

  • Blog
  • 31st Mar 2020

Young men are hardest to engage on coronavirus guidance

As the novel coronavirus, COVID-19, continues to spread around the world, so too does advisory content and media regarding its dangers. With over 700,000 confirmed cases and 35,000 deaths recorded across 177 countries and regions, governments, public health organisations, and research groups worldwide have been publishing posters, digital media, infographics,…

  • Blog
  • 23rd Mar 2020

Bright infographics & minimal text make handwashing posters most effective - result from an online experiment

Many governments and health authorities have already created posters and infographics to encourage people to thoroughly wash their hands. We decided to test some of these in order to identify which were most effective.