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1-10 of 13 results

Blog 8th Aug 2024

What counts as fair and open in gambling? We’ll need to ask the public to find out

When we ask people who gamble, we hear many different ideas of fairness depending on the context. Some describe certain practices as unfair: confusing terms and conditions, adverts that pressure and overwhelm and ‘trap’ people into gambling or spending more than they want to, and the practice of gambling companies suspending…

Blog 15th Jul 2024

What are the chances? Insights on gambling advertising from an accidental experiment

Adding odds information in an easy-to-understand format (“lose £7 for every £100 bet on average”) to slot game adverts slightly increased demand and trust in a recent online experiment. An increase in demand is surprising, but might be explained by people’s aversion to ambiguity or limited understanding of odds information.

Report 11th Apr 2024

Should wagering requirements on gambling bonus offers be capped?

Wagering requirements have significant consequences on how much consumers spend on gambling, and when they can withdraw bonus funds.  However, in our earlier experiment testing the impact of slot game advert features, we found that despite their prevalence and consequences, wagering requirements are often hidden in footnotes of advertisements and…

Report 12th Sep 2023

How do slot game advert features impact gambling behaviour?

In this report, BIT’s Gambling Policy & Research Unit presents the findings from a study looking at the impact of slot game advert features on understanding, attitudes and gambling behaviour. We tested these features in adverts like those shown below, via an online randomised controlled trial (RCT) with 5,979 people…

Report 30th May 2023

What can gambling support providers do to increase service uptake?

Roughly 4 in 10 people who have the greatest need for gambling treatment and support do not seek any form of treatment, advice or support. The Behavioural Insights Team’s (BIT) Gambling Policy and Research Unit (GPRU) collaborated with the TalkBanStop (TBS) to develop recommendations for how support service providers can…

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