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1-10 of 22 results

  • Blog
  • 15th Jul 2024

What are the chances? Insights on gambling advertising from an accidental experiment

Adding odds information in an easy-to-understand format (“lose £7 for every £100 bet on average”) to slot game adverts slightly increased demand and trust in a recent online experiment. An increase in demand is surprising, but might be explained by people’s aversion to ambiguity or limited understanding of odds information.

  • Report
  • 11th Apr 2024

Should wagering requirements on gambling bonus offers be capped?

Wagering requirements have significant consequences on how much consumers spend on gambling, and when they can withdraw bonus funds.  However, in our earlier experiment testing the impact of slot game advert features, we found that despite their prevalence and consequences, wagering requirements are often hidden in footnotes of advertisements and…

  • Report
  • 9th Apr 2024

Improving the user journey to reduce dropout from residential gambling services

BIT’s Gambling Policy & Research Unit partnered with Gordon Moody to help address the issue of high dropout rates during the application process. 

  • Report
  • 8th Apr 2024

Pension transfer decision making

Commissioned by People’s Partnership, BIT ran an online lab experiment with UK pension savers, testing the effect of incentives and referrals on people’s intention to transfer their defined contribution (DC) pension.

  • Report
  • 27th Mar 2024

Behavioural Audit of Gambling Management Tools

In this report, BIT’s Gambling Policy and Research Unit presents findings from a behavioural audit of the user journey and design of gambling management tools.

  • Blog
  • 20th Mar 2024

Using behavioural insights to support the community finance sector 

This week, we published a toolkit in partnership with Fair4All Finance that followed this approach for the benefit of the community finance sector. Read on to find out more about our advisory work in action. 

  • Report
  • 20th Mar 2024

Fair4All Finance's Customer Engagement Support Guide

The Behavioural Insights Team (BIT), in conjunction with Fair4All Finance, have worked with three community finance providers to launch a new customer engagement support guide to better improve customer engagement using insights from behavioural science.

  • Report
  • 18th Dec 2023

Can spending limits in a banking app support safer gambling?

In this report, BIT’s Gambling Policy & Research Unit presents findings from a study which measured the impact of different designs of spending limits on gambling behaviour. We found that spending limits are a promising preventative tool which could help customers manage their gambling spend.

  • Report
  • 23rd Nov 2023

How do activity statements impact gambling behaviour?

In this report, BIT’s Gambling Policy & Research Unit presents findings from  a study looking at the impact of Activity Statements on gambling behaviour. We designed and tested four different versions of activity statements (see below), via an online randomised control trial (RCT) with 5463 people who gamble in the…

  • Blog
  • 13th Sep 2023

Pension Scams: Four ideas for how pension providers can protect pension savers

The impact of pension scams can be devastating for those affected. Beyond the financial loss - on average individuals lose £82,000 of their savings - the emotional and psychological repercussions can be profound.