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This report explores how behavioural science can enhance wildlife demand-reduction campaigns in Traditional Chinese Medicine, with key recommendations for improving impact and cultural sensitivity.
Our new report, which assesses evidence from a fresh survey of British consumers with expert insights across climate, energy, and communications, past Net Zero projects, and real-world case studies, identifies 10 critical functions of communications, all of which we believe to be necessary to address barriers to pro-environmental action.
BIT and Smart Energy GB’s new report shines a spotlight on how essential public engagement is for the Net Zero mission. It identifies 10 key areas to focus activity and action - grouped under our “4As” model of Awareness, Acceptance, Access and Adoption.
We (The Behavioural Insights Team; BIT) were commissioned by the European Climate Foundation (ECF) and Nesta to better understand public attitudes to Net Zero policies, the factors that underpin support or opposition, and what can done in the way policies are designed to increase popularity.
Fresh from the Chatham House Energy Transition Conference, Toby Park, our Head of Energy, Transport and Sustainability Policy at the Behavioural Insights Team, sat down with Professor Felix Creutzig (lead author of the IPCC on demand), Dr Christina Demski (Deputy Director of the Centre for Climate Change and Social Transformation)…
Let's not back-track on sustainability - let's just get better at policy-making.
With such a large shift in public action needed, and a lack of strong public understanding of green behaviours, it’s clear that public engagement, information and effective communications are a vital foundation. .
Smart gas and electricity meters are devices that measure and record the amount of energy that a household uses (every 30-minutes) and inform the consumer of how much they are spending on energy via an In-Home-Display (IHD). Consumption data is also automatically relayed to the household’s energy supplier. Smart meters…
To mark the World Environment Day, we’d like to tell you about our recent major sustainability event. To achieve the UK's net-zero targets, we need significant social and behavioural shifts. But how can we get there? To help answer this question, earlier this year, BIT released a new flagship report…
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
Design and development by Soapbox.