Are content controls the answer to helping people curate their online feeds?
To examine how the design of platforms might help - or hinder - people from making informed choices about the content they see, BIT and Ofcom ran two trials.
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To examine how the design of platforms might help - or hinder - people from making informed choices about the content they see, BIT and Ofcom ran two trials.
Historically the gambling market in Britain has been dominated by cash. However, in more recent times debit card payments have become the predominant form of payment in Britain, including in the gambling market.
Nearly every minute, a child under five dies from malaria. Despite significant progress in reducing the disease in the last two decades, malaria continues to cause over 200 million infections and over 600,000 deaths each year. The Behavioural Insights Team (BIT) is a world leader in behavioural science, having completed…
Technology is shaping behaviour in almost every facet of our lives; it shapes how patients get healthcare, how and what children learn and how we interact with one another. To understand and change behaviour, we need to understand technology. That’s why we’re developing innovative research methodologies to make our data…
All too often, economic policies are designed without a realistic view of how people and businesses make choices about what to buy, where to work, who to hire, and more. As a result, markets are less effective and equitable than they could be. At BIT, we focus on all levels…
Traditionally, policy has focused on structural changes that are designed to achieve education goals, yet behavioural science shows that the small details of what teachers, parents or learners say and do can have a significant influence, too. Since many traditional policies do not work in education (one can’t legislate to…
More than half the reduction in emissions that needs to happen if we are to reach net zero by 2050 requires people or businesses to change what they do – be that eating more sustainably, using less energy, switching to electric cars or retrofitting homes. These actions need to be…
Governments and health systems around the world are under growing pressure as they seek to improve health for all citizens and address complex challenges like vaccine hesitancy or lack of access to preventative screenings and treatments. At BIT, we use evidence and innovative technologies to help clients to address these…
Getting around is a crucial part of our lives – whether for work, travel or to see family. That means people make transport decisions every day, many of which are habitual and hard to change. At BIT, we have experience in shifting behaviours across many modes of transport, including car…
AI has the potential to improve how people navigate and access essential services. It can be used for simple things like reminding residents when their recycling collection is due, or play a role in tackling big challenges like how we prevent crime, treat illness or support vulnerable people. But do…
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