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Use evidence to help people change We use deep understanding of human behaviour to design interventions that help our clients solve their problems. In nearly every market and policy area, we have developed impactful interventions, from behaviourally-informed communications to innovative services, products and policies – and everything in between. For…
Find out what works, when and for whom A key part of BIT’s work is running robust evaluations to measure and understand the impact of our solutions. Our team has extensive expertise in randomised controlled trials (RCTs), the ‘gold standard’ in evaluation methods. We have conducted hundreds of evaluations with…
Get the evidence you need to create behaviour change We deploy a variety of data science methods to bring clarity out of the complexity of messy organisational data and can pinpoint where behavioural insights can have the biggest impact and guide you toward promising solutions. Define your problem Behavioural solutions…
Initially established in government, we have a long history of supporting public sector clients. Over time, we’ve expanded our scope to help commercial clients create positive social impact with equal rigour. Today we are proud to work with a wide range of global clients and partners, including governments, businesses, NGOs,…
A new survey of the public’s online awareness, carried out by BIT (the Behavioural Insight Team) finds wide variations in people’s confidence in spotting false information online.
In the wake of the UK’s recent riots, social media platforms are under fire for perpetuating misinformation, disinformation, and hateful content. This note outlines behavioural factors that point to the need for platform and system-wide interventions to combat misinformation. Underpinning this note is analysis from a survey of 2,000+ UK…
BIT is leading the way with governments, NGOs, and nonprofits to promote climate adaptation behaviours. We have promoted household water conservation, prompted homeowners to protect their properties from flooding and to make safety plans for future natural disasters. Our team has also explored the role of green finance, focusing on…
Many factors can affect a student’s performance in further education, be that through college, university or a trade school. At BIT, we help education institutions to use applied behavioural research to improve students’ sense of belonging, reduce dropout, increase engagement and more.
The environment and experiences of early childhood are critically important for creating the building blocks of physical, emotional and cognitive skills that are needed in adulthood. BIT’s education experts can help clients to improve attendance and engagement in early childhood education programs. We have also piloted and tested the best…
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