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- Blog
- 10th Oct 2018
Data sharing and the importance of choice architecture in healthcare: new results
GDPR has made us all more aware of how our personal data is shared and collected. But how much do we understand the data sharing choices presented to us? It’s a question especially relevant in the context of the UK National Health Service, which collects and analyses a range of…
- Blog
- 10th Jan 2020
How government can predict the future
Fresh from its election victory in December, the UK government has put civil service reform high on the agenda. Writing in the Telegraph last week, Rachel Wolf, one of the authors of the Conservative Party election manifesto, added ‘superforecasting’ to her wishlist for civil servant training. We agree that this…
- Blog
- 23rd Mar 2020
Bright infographics & minimal text make handwashing posters most effective - result from an online experiment
Many governments and health authorities have already created posters and infographics to encourage people to thoroughly wash their hands. We decided to test some of these in order to identify which were most effective.
- Blog
- 31st Mar 2020
Young men are hardest to engage on coronavirus guidance
As the novel coronavirus, COVID-19, continues to spread around the world, so too does advisory content and media regarding its dangers. With over 700,000 confirmed cases and 35,000 deaths recorded across 177 countries and regions, governments, public health organisations, and research groups worldwide have been publishing posters, digital media, infographics,…
- Blog
- 11th May 2020
Facemasks: would you wear one?
As of late April, 80-90% of people in China, India, Philippines, Indonesia, Japan, Vietnam, and Malaysia reported wearing facemasks in public. However, only 13% of Britons reported doing the same - among the lowest of any country surveyed.
- Blog
- 19th May 2020
How to wear a facemask - results from an experiment with 4,099 UK adults
We ran an online experiment, involving 4,099 UK adults, to test various ‘how to wear a face mask / covering’ infographics, including ones made by the European CDC, Singapore Ministry of Health, and World Health Organisation.
- Blog
- 29th May 2020
Don’t say it makes you “immune” - how you frame coronavirus antibody results matters
We ran an online experiment in April, involving 6,149 UK adults, to investigate how the framing of a positive antibody test result affects the public’s perceived risk and behaviour.
- Blog
- 26th Jun 2020
The disproportionate impact of COVID-19 on ethnic minorities in the UK and what we can do about it
Of the almost 10,000 patients critically ill with COVID-19 in hospitals in England, Wales and Northern Ireland since the start of the outbreak in the UK, 33% were from Black, Asian, Mixed or Other ethnic minorities - even though people from these groups account for 14% of the population (excluding…
- Blog
- 3rd Nov 2020
Do you understand the guidance? Four findings from an experiment with 3,702 adults in England
Following the announcement that England will enter a second national lockdown, the public will need to familiarise themselves with the new rules coming into force this Thursday. But how well does the public understand the current rules, some of which vary depending on what part of the country people live…
- Blog
- 10th Nov 2020
A small number of people account for a large amount of coronavirus risk
Once lockdown ends, how compliant should we expect people to be with the guidance, in terms of limiting their number of risky social contacts? To estimate this, we ran a (pre-lockdown) survey about the social activities of 3,702 adults in England.