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Donna Poureshagh
Donna is the Global HR Director at BIT and joined in January 2024 on an interim basis. She has over 25 years HR experience gained from professional services and consulting firms. She holds a BSc (Hons) Managerial and Administrative studies from Aston University.
- Upcoming event
- 30th Apr 2025
Save the Date: Behavioral Exchange 2025
Behavioral Exchange (BX) is a hallmark event focused on the intersection of behavioral science and public policy – the only event to do so at a global scale. It was launched in 2014, with 6 conferences being held since then, in London, Singapore, Sydney and at Harvard University in Boston.
- Working paper
- 22nd Aug 2024
Working Paper No. 007: The UK public is overconfident
A nationally representative survey of 2000 adults found that 81% of people are overconfident in their answers to a series of general knowledge questions - that is to say, they answer incorrectly but believe their response to be right - but there are notable differences between generations.
- Report
- 12th Aug 2024
Using behavioural insights to increase post-secondary and career services participation
In a rapidly changing labour market, how can people be empowered to make better decisions about skills and work?
- Blog
- 12th Aug 2024
Collectivism is out and individualism is in
The UK has witnessed a steep decline in the membership of its political parties over the past few decades. The days are gone where joining a political party is a common life milestone: now just 1% of the electorate are party members.
- Blog
- 8th Aug 2024
What counts as fair and open in gambling? We’ll need to ask the public to find out
When we ask people who gamble, we hear many different ideas of fairness depending on the context. Some describe certain practices as unfair: confusing terms and conditions, adverts that pressure and overwhelm and ‘trap’ people into gambling or spending more than they want to, and the practice of gambling companies suspending…
- Working paper
- 6th Aug 2024
Working Paper No. 006: Understanding gambling spending in Great Britain using payment card data
Historically the gambling market in Britain has been dominated by cash. However, in more recent times debit card payments have become the predominant form of payment in Britain, including in the gambling market.
- Blog
- 6th Aug 2024
Are content controls the answer to helping people curate their online feeds?
To examine how the design of platforms might help - or hinder - people from making informed choices about the content they see, BIT and Ofcom ran two trials.
- Press release
- 1st Aug 2024
Be In A Net: Behavioural Insights to improve the use of Insecticide-treated Malaria nets in Nigeria and Uganda
Nearly every minute, a child under five dies from malaria. Despite significant progress in reducing the disease in the last two decades, malaria continues to cause over 200 million infections and over 600,000 deaths each year. The Behavioural Insights Team (BIT) is a world leader in behavioural science, having completed…
- Person
Laurence Fenn
Laurence is an Associate Advisor based in the London office, working in the Consumer & Business Markets team on a range of research interests. Prior to joining BIT, Laurence worked as an auditor at a Big Four accountancy firm in Cambridge. He holds a First Class Honours in BSc Management…