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  • Blog
  • 18th Mar 2016

Sugar tax: how will it affect behaviour?

One of the most striking announcements in this week’s UK budget was the introduction of a new ‘soft drinks levy’ (quickly dubbed the sugar tax), which will come into force in 2018. New taxes aren’t usually associated with the Behavioural Insights Team - partly because BIT’s preference is to find…

  • Blog
  • 6th Mar 2018

20 per cent fewer calories by 2024: the new target from Public Health England

One in three children is leaving primary school overweight or obese. Last week we wrote about the launch of a new programme by Guy’s and St Thomas’ Charity that aims to change this fact. Today Public Health England added to the calls for action by revealing that children are consuming…

  • Blog
  • 6th Apr 2018

Sugaring the Bill: why lower revenue from the sugar tax is probably a good thing

With the Sugar Tax in force across the UK from today, many people are discussing what costs may be passed on to consumers and how they will react. It’s an important question, but it misses the key way in which the sugar tax is likely to improve our nation’s health:…

  • Blog
  • 10th Oct 2018

Data sharing and the importance of choice architecture in healthcare: new results

GDPR has made us all more aware of how our personal data is shared and collected. But how much do we understand the data sharing choices presented to us? It’s a question especially relevant in the context of the UK National Health Service, which collects and analyses a range of…

  • Blog
  • 14th Jan 2019

Behavioural insights and the Long Term Plan for the NHS

Last week the UK government published its Long Term Plan for the NHS, an ambitious programme of work to make the health service fit for the future, saving hundreds of thousands of lives, and adding 5 years to life expectancy by 2030.

  • Blog
  • 19th Feb 2020

Making it easier to live a healthy life

We all know that it would be a good idea to eat more fresh fruit and veg and to cut down on Domino's Pizza and KFC. Yet faced with a choice between a delicious piece of cake or a raw carrot, our good intentions often go unfulfilled.  How then are…

  • Blog
  • 21st May 2020

Behavioural Insights, the WHO and COVID-19

Last Thursday, the World Health Organization put out a clear statement: ‘behavioural insights are valuable to inform the planning of appropriate pandemic response measures’. We agree, and it’s great to see that the WHO has put out a specific behavioural insights tool for COVID-19 and is recruiting for expert advisors…

  • Blog
  • 10th Nov 2020

A small number of people account for a large amount of coronavirus risk

Once lockdown ends, how compliant should we expect people to be with the guidance, in terms of limiting their number of risky social contacts? To estimate this, we ran a (pre-lockdown) survey about the social activities of 3,702 adults in England. 

  • Blog
  • 11th Jan 2021

Holding up our (behavioural) guard long enough for the vaccine to take hold

CEO David Halpern takes a look at who is willing to get the COVID-19 vaccines and what we can do to encourage their uptake.

  • Blog
  • 9th Apr 2021

Practicalities are the most significant impediments to people getting a COVID vaccine - and the easiest to address

People’s willingness to receive the coronavirus vaccine may not be enough to actually get it. Large intention-action gaps have long been observed in many health behaviours, and it’s likely that some practical barriers will get in the way for many groups. To pre-empt this intention-action gap, we ran an online…