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- Report
- 1st Feb 2022
Use Behavioural Market Design to recalibrate the gambling market
When they work well, markets are powerful drivers of higher living standards. They give suppliers strong incentives to compete to provide the best value for money to consumers, through lower prices, higher quality, and innovation. The UK gambling sector almost doubled in 10 years from 2009-2019, and this rate of…
- Blog
- 19th May 2022
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…
- Report
- 3rd May 2023
Using behavioural insights to increase uptake of remote gambling support and treatment
This report sets out potential barriers and enablers to accessing gambling support and treatment, and has explored ways behavioural insights can be used to improve uptake of gambling support and treatment services.
- Blog
- 18th May 2023
We analysed the design features of 100 slot game adverts—here’s how
We analysed 100 slot game ads — and found dozens of behavioural biases
- Report
- 30th May 2023
What can gambling support providers do to increase service uptake?
Roughly 4 in 10 people who have the greatest need for gambling treatment and support do not seek any form of treatment, advice or support. The Behavioural Insights Team’s (BIT) Gambling Policy and Research Unit (GPRU) collaborated with the TalkBanStop (TBS) to develop recommendations for how support service providers can…
- Policy proposal
- 1st Aug 2023
Using behavioural market design to align gambling operator incentives with consumer interests
This discussion paper presents ideas to reduce gambling harm by reshaping the market. In the UK gambling market, incentives are not strong enough for operators to prevent gambling harm, apart from at the extreme ends. A well-designed market would align operator incentives with improving consumer welfare and well-being.
- Blog
- 14th Aug 2023
Moving to scale: highlights from year 2 of the gambling unit, and looking ahead to year 3
The past 12 months have seen big changes in the UK gambling space. The release of the white paper, of course, but also the largest fine for a gambling operator, partly for failing to protect those who gamble from harm. The end of these 12 months also marks the end…
- Report
- 12th Sep 2023
How do slot game advert features impact gambling behaviour?
In this report, BIT’s Gambling Policy & Research Unit presents the findings from a study looking at the impact of slot game advert features on understanding, attitudes and gambling behaviour. We tested these features in adverts like those shown below, via an online randomised controlled trial (RCT) with 5,979 people…
- Report
- 11th Apr 2024
Should wagering requirements on gambling bonus offers be capped?
Wagering requirements have significant consequences on how much consumers spend on gambling, and when they can withdraw bonus funds. However, in our earlier experiment testing the impact of slot game advert features, we found that despite their prevalence and consequences, wagering requirements are often hidden in footnotes of advertisements and…