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Alex is the Managing Director of the Behavioural Insights Team's APAC offices. He has been based in Sydney since 2014. He has advised governments around the world on how to use behavioural science to improve policy outcomes and increase the use of evidence-based policy more generally. Previously Alex oversaw the…
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
In May 2013, the Secretary of State for Education and the Prime Minister commissioned the Behavioural Insights Team (BIT) to undertake a project to look at social workers’ decision-making. Given the potential breadth of this project, and the limited resources available, BIT and the Department for Education (DfE) decided to…
Abstract Using a unique field experiment we show that prompts to leave money to charity during the will-making process substantially increase the probability of making a bequest. Asking if the donor wants to leave money to charity doubles the proportion making a bequest; adding emotional and social cues trebles it.…
Design and development by Soapbox.