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Evidence in Action: lesson resources

You can download the complete lesson materials for Lessons 1-8 via a zipped file: Evidence in Action All lessons (see instructions for unzipping them on Windows computers)  Lesson 1: Making circuits This lesson lays the foundation for pupils understanding a circuit as a whole loop, rather than imagining a sequence…

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Evidence in Action: need to know

How do the lesson plans work? Please begin using the lesson plans with your students from the start of January 2021.​ Please complete the <5 mins ‘Project Activity’ at the top of each plan in preparation for your CPD sessions, as follows:​ Timing Pre-training task Before CPD session 1 Skim…

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Evidence in Action

We are piloting a new set of free, evidence-based resources for physics teaching. This project is led by the Behavioural Insights Team (BIT). STEM Learning are co-developing and co-facilitating the teacher training that accompanies the resources. The project is part of the Wellcome Trust’s programme of work to support teachers of science to…

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Cookie policy

About cookies Cookies are small text files that are placed on your computer by the websites you visit. Cookies allow us to identify you (or, more accurately, your computer) when you visit our website. Knowing how often people are visiting each page of our website helps us work out how…

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Libby Woodhouse

Libby is an Associate Advisor within the Financial Inclusion and Gambling Policy team at BIT. The majority of her work focuses on how behavioural insights can be applied to reduce gambling harm. Prior to joining BIT, she gained experience as an intern at L’Oreal, working in their Consumer and Market…

Comment & Opinion 23rd Oct 2024

Four Big Shifts: Moving BIT into a new era

The reality is that BIT has always ranged wider than behavioural science, whether in terms of promoting deliberative democracy, the use of reliable evidence, or rapid and low-cost evaluations. Our goal is to improve outcomes in society, using rigour, pragmatism, and the best approaches available. We’re remaining true to that…

Press release 18th Oct 2024

Study finds behaviourally informed chatbot triples vaccine uptake

LONDON, 18 October 2024 - A team of international researchers co-led by the Behavioural Insights Team (BIT) and Argentina’s Behavioural Insights and Public Policy Unit, has found that a behaviourally-informed chatbot more than tripled COVID-19 vaccine uptake compared to a control group. 

Academic publication 18th Oct 2024

A behaviourally informed chatbot increases vaccination rates in Argentina more than a one-way reminder

We designed and tested a WhatsApp chatbot to understand whether two-way interactive messaging incorporating behaviourally informed functionalities could perform better than one-way message reminders. We ran a large-scale preregistered randomized controlled trial with 249,705 participants in Argentina, measuring vaccinations using Ministry of Health records.

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