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- Report
- 3rd Aug 2023
What works to change attitudes towards disabled people
Executive Summary Negative attitudes towards disabled people are common., Despite this, there is very little evidence on what works and what does not work to reduce negative attitudes towards disabled people. Scope partnered with the Behavioural Insights Team (BIT) to run an online experiment. BIT ran a randomised controlled trial…
- Academic publication
- 19th May 2023
The impact of altering restaurant and menu option position on food selected from an experimental food delivery platform: a randomised controlled trial
This study tested whether repositioning foods and/or restaurant options in a simulated food delivery platform could help to reduce the energy content of users’ shopping basket.
- Report
- 1st Dec 2022
Using behavioural insights to increase the take up of Pension Credit in Northern Ireland
This project details the findings of a research study into pensioners not claiming Pension Credit in Northern Ireland. It was undertaken as part of the Department for Communities’ Economic and Social Research Programme 2021/22. In this project the Department commissioned the Behavioural Insights Team (BIT) to explore why people in…
- Blog
- 13th Oct 2022
Should banks encourage green behaviours?
Given the wealth of data they hold, banks are very well placed to provide timely and personalised advice on sustainability of purchases
- Blog
- 29th Jun 2022
Defaulting deposits, limiting harm
As other initiatives and tools to reduce and prevent gambling harm are under consideration, implementing default deposit limits across platforms can have a positive impact right away
- Blog
- 19th May 2022
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…
- Report
- 1st Nov 2021
The Power of TV: Nudging Viewers to Decarbonise their Lifestyles
In our latest report, produced in collaboration with Sky TV, we provide new data on viewers' attitudes towards green behaviours and nudging. We go on to outline 10 recommendations for broadcasters on how they can use their content to encourage sustainability.
- Blog
- 9th Apr 2021
Practicalities are the most significant impediments to people getting a COVID vaccine - and the easiest to address
People’s willingness to receive the coronavirus vaccine may not be enough to actually get it. Large intention-action gaps have long been observed in many health behaviours, and it’s likely that some practical barriers will get in the way for many groups. To pre-empt this intention-action gap, we ran an online…
- Blog
- 8th Mar 2021
Who is more likely to apply for flexible jobs - men or women?
Women are twice as likely to work flexibly compared to men - with women with children being the most likely to make use of flexible work arrangements. Consequently, many assumptions are made about part-time and flexible roles. Part-time positions in particular have become conflated with an unhelpful and inaccurate stereotype…
- Blog
- 25th Nov 2020
People have a good sense of which settings are riskier than others in terms of coronavirus transmission - but underestimate the benefits of ventilation
We know that people do reasonably well when quizzed on the general coronavirus rules in England. But, to date there has been little research on how well people understand the risk of specific settings. So, we tested this in an experiment with 4,769 UK adults - here are our three…