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- Working paper
- 5th Apr 2023
BIT Working Paper No. 001 / Two Interventions for mitigating the harms of Greenwashing on consumer perceptions.
Growing demand for environmentally friendly products has led to an increase in companies exaggerating their environmental credentials, a practice commonly referred to as “greenwashing.” To identify the impact of greenwashing, and to test potential interventions, we designed an online experiment featuring a series of three advertisements featuring hypothetical companies.
- Blog
- 7th Feb 2023
Improving ethical behaviours online - working with young people to crack the code
Today is Safer Internet Day, the annual global initiative to bring communities together to improve online safety. Perhaps BIT’s biggest contribution in this space is the design and delivery of Digital Compass - a behaviourally informed programme designed with young people to help them behave ethically online.