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- Blog
- 7th Apr 2023
Using behavioural insights to improve diabetes management in the Middle East
To mark World Health Day, we’re sharing the results of a trial helping people with diabetes in the Middle East and North Africa (MENA) region to reduce their blood sugar levels.
- Report
- 15th Mar 2023
How to reduce food waste using three low-cost nudges
In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
- Blog
- 24th Jan 2023
AI to BI: Using artificial intelligence in qualitative research in the Middle East
BIT used AI to co-create images for a campaign to encourage adults in the Middle East to share technical training opportunities with their children
- Blog
- 16th Jan 2023
New Results: Reducing food waste in the UAE's cafeterias
Ne'ma, UAE's National Food Loss and Waste Initiative (a collaboration of UAE's Ministry of Climate Change and Environment and the Emirates Foundation) asked BIT to build a picture of the behaviours driving the UAE’s food waste problem. BIT was then tasked with designing and testing interventions to tackle it.
- Blog
- 30th Sep 2021
Improving people’s risk perception of coronavirus
What factors affect how people perceive risk? And can we design interventions that help to make risk perception more accurate?
- Blog
- 29th Sep 2021
The public has a good understanding of coronavirus risk, but there are still big misconceptions
On ‘Freedom Day’ (July 19th 2021) England entered a new phase in its approach to managing coronavirus. Instead of legislation mandating behaviours, guidance will help people use their own judgement to make risk-based decisions. This change means it is especially important for policymakers to understand how people think about coronavirus risk.…