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  • Blog
  • 26th Jul 2022

Hard data is good data, but good data can be hard to get

Collecting good field data is challenging, not least for hygiene behaviours. It is even more challenging during a global pandemic - when there is great urgency, but travel restrictions make in-person quality control more difficult. How can you conduct this vital research when it is so hard to collect the…

  • Blog
  • 28th Jan 2022

If you build it, will they come? Increasing handwashing in Bangladesh during a pandemic

At the beginning of the COVID-19 pandemic, over a quarter of people around the world didn’t have access to handwashing facilities at home. The Hygiene Behaviour Change Coalition (HBCC), set up by the UK government and Unilever, sought to change this. As part of the coalition, BIT supported BRAC to…

  • Report
  • 24th Aug 2021

Using edutainment to encourage COVID helpline calls in the presence of stigma

Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.

  • Blog
  • 24th Aug 2021

Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment

As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…

  • Blog
  • 19th Aug 2021

The good kind of null? Training village doctors in Bangladesh to fight COVID-19

“Village doctors” are the primary healthcare providers for many Bangladeshis, but their qualifications and expertise can vary considerably. In the wake of the coronavirus pandemic, the role of village doctors has expanded to pandemic preventers and the advice they provide has become a matter of public health. With that in…

  • Blog
  • 23rd Apr 2021

Nudging bystanders to fight sexual harassment isn’t easy, but could make perpetrators think twice

Many of us would like to think we’d do something to stop sexual harassment if it happened right in front of our eyes. Indeed when we surveyed over 3,000 commuters getting off public buses in Dhaka, 9 out of 10 respondents listed at least one helpful action they would take…

  • Report
  • 15th Mar 2021

Nudging bystanders to combat sexual harassment in Bangladesh

Results from our trial in Bangladesh which aimed to reduce sexual harassment on buses running in Dhaka.

  • Blog
  • 15th Oct 2020

Piloting and prototyping new handwashing stations in Bangladesh

We recently took to the field in Bangladesh where we are running a project with international development organisations BRAC and BIGD to reduce coronavirus transmission. Here, we’re installing 1,000 public handwashing stations at busy locations such as outside mosques, markets, schools and bus stands, to improve access to hygiene facilities…

  • Report
  • 20th Aug 2020

Encouraging new landowners in Bangladesh to complete the registration of their land

This project was the first we completed in Bangladesh with a2i, the Government's flagship digital programme. It looked to support an ambitious national programme of land reform led by the Ministry of Land, which relies in part on building systems to improve land record-keeping, hoping to i) simplify processes for…

  • Report
  • 20th Aug 2020

Nudging online learners to complete their courses in Bangladesh

This project was conducted with the Government of Bangladesh flagship digital programme - a2i. To improve access to skills through e-learning programmes, a2i's Education team developed MuktoPaath - a free e-learning platform in Bengali - in 2016. It was created as a low-cost solution to upskill teachers across the country.…