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  • Blog
  • 11th Jul 2024

How can we reach non-English speakers for cancer screenings?

Not everyone takes advantage of screening when they’re eligible, and groups with language and cultural barriers get screened even less.

  • Blog
  • 17th Jul 2023

Applying behavioural insights in community-based organizations

Nonprofits of all sizes can generate meaningful benefits from applying behavioural insights (BI), from increasing charitable giving to growing program enrolment, and more. 

  • Blog
  • 22nd Mar 2023

Good data is critical to employment equity

Good data is essential to achieving workplace equity goals.  Imagine as an employer that you’re trying to increase equity in your team or organisation but aren’t sure what your current staff demographics are. To establish an accurate baseline and inform targets, you’ll need data. Specifically, employee self-identification information. This is…

  • Report
  • 16th Mar 2023

How to improve workplace equity: Evidence-based actions for employers

Advancing equity in the workplace is an urgent priority for employers. But it’s hard to know what strategies actually work and are worth investing in.

  • Blog
  • 9th Mar 2023

How can influencers encourage sustainable behaviours?

Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.

  • Blog
  • 13th Jan 2023

Gamified online stock trading harms consumers

Gamification tactics can have a strong impact on DIY investors, encouraging them to increase their trading frequency even when doing so is not in their best interest

  • Blog
  • 13th Oct 2022

Reaching nonprofit program participants - developing more effective tools by learning what doesn’t work

Many nonprofits strive to increase program participation but reaching new people can be challenging. The behavioural insights approach can identify which outreach tools are worth investing in

  • Past project

Lower-risk gambling guidelines (LRGGs)

The lower-risk gambling guidelines (LRGGs) were developed and introduced in Canada in 2021, providing guidance to gamblers on the amount of money, time and number of different types of gambling activity they should conduct to reduce their risk of gambling harm. They were compiled by comparing gambling involvement with gambling…

  • Report
  • 4th Apr 2022

Applying Behavioural Insights to Reduce Commuting Emissions

Globally, transport emissions are rising faster than those in any other sector. In Canada alone, transportation accounted for a quarter of all greenhouse gas emissions in 2019, a 16% increase from 2005 levels. How people get to work contributes to this issue.

  • Blog
  • 4th Apr 2022

Let’s reset how we commute to save emissions

We need to build a future where the green choice is the obvious choice. To achieve our climate change goals, making public transit, biking, walking, or green commuting the obvious choice will be critical.