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  • Blog
  • 6th Apr 2023

Sugar Tax and the response to the Casey report into policing

What is the sugar tax equivalent for changing police culture?  What intervention not only tackles bad standards but also positively re-enforces itself, to counter the doom loop of poor standards leading to weak recruitment? 

  • Working paper
  • 5th Apr 2023

BIT Working Paper No. 001 / Two Interventions for mitigating the harms of Greenwashing on consumer perceptions.

Growing demand for environmentally friendly products has led to an increase in companies exaggerating their environmental credentials, a practice commonly referred to as “greenwashing.” To identify the impact of greenwashing, and to test potential interventions, we designed an online experiment featuring a series of three advertisements featuring hypothetical companies.

  • Blog
  • 4th Apr 2023

Responding to financial turbulence

A lot depends on market ‘sentiment’, i.e. economic actors’ beliefs or attitudes towards specific financial instruments, institutions or entire market segments, in turn influencing their behaviour. A critical element shaping confidence is the expectation of how others will act.

  • Report
  • 28th Mar 2023

Improving progression opportunities for women in low-paid and low-skill jobs

This report presents the findings of a research programme on the barriers faced by women in low-paid and low-skill work in the UK, alongside potential solutions. The research, conducted by the Behavioural Insights Team (BIT), was part of a global research programme focused on the UK, France, Spain, and South…

  • Blog
  • 28th Mar 2023

Improving progression opportunities for women in low-paid and low-skill jobs

Across the world, women are more likely to be in low-paid work. For example, in the UK, women make up 77% of workers on low weekly pay. We hosted an event in partnership with J.P. Morgan Chase to discuss solutions.

  • Current project

Exploring the impact of feedback on gambling behaviour

In year 2 of the Gambling Policy and Research Unit, we are exploring how consumers engage with and use gambling management tools offered by Gambling operators. One focus of ours is on the potential impact of providing feedback to customers regarding their gambling behaviour, in the form of activity statements.…

  • Press release
  • 23rd Mar 2023

From Nudge to...where now?

Major new work taking on board the challenges facing behavioral science and responding with 10 proposals to fulfill its potential for improving lives and societies

  • Blog
  • 15th Mar 2023

How to improve quality of work using Behavioural Insights

The latest UK figures show that over a fifth of people aged 16-64 are out of the labour force (neither working nor looking for work). Some of the reasons for inactivity are financial, but others are much more than financial.

  • Blog
  • 9th Mar 2023

How can influencers encourage sustainable behaviours?

Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.

  • Report
  • 25th Jan 2023

How to build a Net Zero society

Tackling climate change is not only a moral and legal obligation but is the growth opportunity of the 21st century and is backed by huge public support