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Blog 23rd May 2023

How can behavioural insights tackle current NHS demand as efficiently as possible?

Today, we’re sharing thoughts on how we might tackle current NHS demand as efficiently as possible, focusing on (i) spreading demand by highlighting live availability, (ii) optimising pathways to ensure clinicians have the right information to make the best decisions, (iii) increasing system productivity, (iv) ensuring patients attend appointments, and…

Blog 17th Mar 2023

Behavioral science can help prevent the spread of fake news

In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.

Also available in: Español

Blog 10th Jan 2023

Anti-smoking policies have strong public support

Smoking is still the leading cause of preventable illness and premature death. Our new research shows there is significant public appetite for bold policies to support smoking cessation

Podcast: Inside The Nudge Unit 16th Dec 2022

Inside another Nudge Unit

Embedding behavioural science into your organisation - learnings from Blue Cross Blue Shield Massachusetts on how they created a successful Nudge Unit

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