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  • Blog
  • 14th Jul 2022

Combating panic buying with behavioural insights

Some of the memorable images of the COVID-19 pandemic were pictures of empty shelves in supermarkets, as shoppers panic bought in response to public health restrictions. Here in Australia, we’ve seen the country go in and out of major restrictions over the past couple of years, with panic buying occurring…

  • Blog
  • 7th Jul 2022

How your Employer can help you save for a rainy day, month or year

The Money and Pensions Service (MaPS) estimates that 11.5 million people in the UK have less than £100 in savings, leaving them incapable of withstanding financial shocks such as unexpected health issues or house repairs. Unfortunately, with inflation approaching an all time high and the cost of living soaring, it…

  • Blog
  • 6th Jul 2022

Three ways gambling websites could be harming their customers

The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There are flashing lights and the sound of games being won, you can feel the energy. There are no clocks or…

  • Report
  • 6th Jul 2022

Using a Behavioural Risk Audit to identify harmful design features on gambling websites

In the latest work by the Gambling Policy and Research Unit, we carried out research into gambling operator sites, to identify design features that may harm people by leveraging behavioural biases. 

  • Press release
  • 6th Jul 2022

Gambling operators must do more to protect the welfare of their customers

Online gambling companies in the UK are failing to prioritise the welfare of their customers according to a landmark new report from the Behavioural Insights Team (BIT) which is published today. BIT’s Gambling Policy & Research Unit (GPRU), ran a rigorous behavioural risk audit of 10 of the UK’s leading…

  • Blog
  • 29th Jun 2022

Defaulting deposits, limiting harm

As other initiatives and tools to reduce and prevent gambling harm are under consideration, implementing default deposit limits across platforms can have a positive impact right away

  • Blog
  • 15th Jun 2022

Can banking institutions use prize draws to help customers save money?

To help people save more of their money, banks, building societies and credit unions have launched accounts in recent years known as prize-linked savings accounts. These accounts represent an innovative approach that enters savers into a periodic cash prize-draw if they save regularly. They can be a powerful tool to…

  • Blog
  • 19th May 2022

Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented

Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…

  • Person

Dr Sujatha Krishnan-Barman

Sujatha (Suze) is an Advisor in our Household Finance team where she focuses on designing and testing interventions to improve financial wellbeing. She has previously worked as a behavioural insights consultant, a macroeconomist covering South Asia, and an investment banker.  Prior to joining BIT, Suze completed her doctorate in cognitive neuroscience…

  • Person

Esther Hadman

Esther is a Senior Advisor within the Consumer and Business team in the London office. Esther leads projects within the Gambling Policy and Research Unit at BIT, exploring how behavioural insights can be applied to reduce gambling related harms. Prior to joining BIT, Esther worked in the digital marketing agency…