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1-10 of 13 results

Person

Libby Woodhouse

Libby is an Associate Advisor within the Financial Inclusion and Gambling Policy team at BIT. The majority of her work focuses on how behavioural insights can be applied to reduce gambling harm. Prior to joining BIT, she gained experience as an intern at L’Oreal, working in their Consumer and Market…

Blog 15th Jul 2024

What are the chances? Insights on gambling advertising from an accidental experiment

Adding odds information in an easy-to-understand format (“lose £7 for every £100 bet on average”) to slot game adverts slightly increased demand and trust in a recent online experiment. An increase in demand is surprising, but might be explained by people’s aversion to ambiguity or limited understanding of odds information.

Report 11th Apr 2024

Should wagering requirements on gambling bonus offers be capped?

Wagering requirements have significant consequences on how much consumers spend on gambling, and when they can withdraw bonus funds.  However, in our earlier experiment testing the impact of slot game advert features, we found that despite their prevalence and consequences, wagering requirements are often hidden in footnotes of advertisements and…

Report 23rd Nov 2023

How do activity statements impact gambling behaviour?

In this report, BIT’s Gambling Policy & Research Unit presents findings from  a study looking at the impact of Activity Statements on gambling behaviour. We designed and tested four different versions of activity statements (see below), via an online randomised control trial (RCT) with 5463 people who gamble in the…

Person

Akila Ranganathan

Akila is a Research Advisor in the Economy team, specialising in Qualitative Research methods. At BIT, she works on projects aimed at enhancing consumer protection, financial inclusion, and addressing gambling-related harms. She has experience with a range of research methods such as in-depth interviews, user-testing, prototyping, focus groups, and deliberative…

Person

Rachel O'Boyle

Rachel is an Advisor based in the London office. She is part of the Consumer and Business Markets team and focuses on innovation and emerging markets. Prior to joining BIT, Rachel worked in the environmental sector as a Sustainability and Research Analyst. She holds a first class joint Honours in…

Person

Deelan Maru

Deelan is Senior Policy Advisor to the Chief of Innovation & Partnerships at the Behavioural Insights Team. He supports the Chief (Elisabeth Costa) in global efforts for building new, long-term partnerships and collaborations across the team, as well as developing BIT's emerging areas of expertise and service offers. Deelan was…

Person

Louis Shaw

Louis is part of the research team at BIT, working primarily with the Gambling Policy and Research Unit (GPRU). He is mostly involved in the design and evaluation of behavioural interventions with gambling operators and banking firms to reduce gambling-related harms. Prior to joining BIT, Louis studied the MPhil in…

Person

Tom O'Keeffe

Tom is a Senior Research Advisor in the Environment, Productivity, Innovation and Consumers team. Prior to joining BIT, Tom worked as an independent economics consultant for various clients, including the World Bank and UK Government. He has worked on research projects in the UK and internationally covering topics in public…

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