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The adoption of home retrofits (e.g. wall, floor, loft insulation) is also a behavioural challenge that we explored with the Sustainable Energy Authority of Ireland (SEAI).
In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
People are up for getting to Net Zero and are willing to do their bit and they are clamouring for help from government and business
Tackling climate change is not only a moral and legal obligation but is the growth opportunity of the 21st century and is backed by huge public support
Ne'ma, UAE's National Food Loss and Waste Initiative (a collaboration of UAE's Ministry of Climate Change and Environment and the Emirates Foundation) asked BIT to build a picture of the behaviours driving the UAE’s food waste problem. BIT was then tasked with designing and testing interventions to tackle it.
As the Northern Hemisphere’s heating season continues amid the biggest energy crisis since the 1970s, BIT conducted a survey with 2,022 UK home-owners and renters on views of energy saving
Redesigning water bills to save water using behavioural insights
Eva Myers is joint Director of Economic Policy with Nida Broughton in our UK office. She oversees BIT’s work on energy, environment and sustainability, diversity and inclusion as well as wider work on financial, consumer and business behaviour. Eva has over 15 years of international economic and financial policy experience…
We overestimate our ability to manage risks - even if there's a very real chance of being attacked by tigers!
Also available in: Indonesian
Given the wealth of data they hold, banks are very well placed to provide timely and personalised advice on sustainability of purchases
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