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  • Blog
  • 29th Jul 2021

Greening pensions: A behavioural perspective

In our latest report, we outline seven ideas, grounded in behavioural science, to achieve a greener pensions system and help to avert the climate crisis. Downstream, we aim to support individual pension-holders to take up greener pension options, and upstream, we address the pensions market itself to improve the availability…
  • Report
  • 29th Jul 2021

Greening Pensions: A Behavioural Perspective

In this report, we contribute to the emerging conversation on green pensions by highlighting the benefits of using a behavioural perspective. We outline seven ideas, grounded in behavioural science, to achieve a greener pensions system and help to avert the climate crisis.
  • Blog
  • 5th Aug 2021

Using behavioural insights to help households correctly segregate their waste

Uncertainty is an issue— if we don’t know what the right option is, we are often inclined to take the path which incurs the lowest effort. This status quo bias is bad news for recycling, because it means people may be sending recyclable refuse to landfill. Uncertainty is also legitimate.…
  • Blog
  • 26th Aug 2021

Three experiments to protect homes from flood damage

The most significant natural disaster risk to UK homes is flooding. And climate change is only compounding this risk. One of the most difficult aspects of flooding is its unpredictability. Floods can overwhelm towns and cities in a matter of hours as we’ve seen in Norfolk, Cambridgeshire and Oxfordshire during…
  • Report
  • 26th Aug 2021

Applying behavioural insights to support flood resilience

Flooding the most significant natural disaster risk to UK homes, and climate change is increasing the risk of flooding even further. Homeowners can minimise the risk of flood damage by taking measures to protect their homes (also known as property flood resilience measures).
  • Academic publication
  • 25th Sep 2021

I don’t get it, but I like it: Detailed pricing information increases confidence, but decreases quality of decision making

In collaboration with an energy regulator, we tested five versions of a potential Basic Plan Information Documents (BPID) for energy plans in an incentivized online framed field experiment.
  • Blog
  • 27th Oct 2021

Podcast: Can we nudge to net zero?

In the first of a two-part climate change special, BIT’s Lis Costa sits down with Nobel Prize Winner Professor Richard Thaler, Cambridge University’s Lucia A. Reisch and BIT CEO and founder Professor David Halpern to answer one big question ahead of the COP26 UN Climate Change Conference: Can we Nudge to Net Zero?
  • Podcast: Inside The Nudge Unit
  • 27th Oct 2021

Can we nudge to Net Zero?

In the first of a two-part climate change special, BIT’s Lis Costa sits down with Nobel Prize Winner Professor Richard Thaler, Cambridge University’s Lucia A. Reisch and BIT CEO and founder Professor David Halpern to answer one big question ahead of the COP26 UN Climate Change Conference: Can we Nudge…
  • Report
  • 1st Nov 2021

The Power of TV: Nudging Viewers to Decarbonise their Lifestyles

In our latest report, produced in collaboration with Sky TV, we provide new data on viewers' attitudes towards green behaviours and nudging. We go on to outline 10 recommendations for broadcasters on how they can use their content to encourage sustainability. 
  • Blog
  • 1st Nov 2021

How can we use TV to inspire viewers to decarbonise their lifestyles?

In recent years, powerful documentaries - such as Blue Planet, Seaspiracy, Plastic Nile, and even Jeremy Clarkson’s Farm have highlighted environmental issues. As world leaders pack their bags to meet in Glasgow for the COP26 Climate summit, we wonder, could content like this help us achieve Net Zero?