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  • Person

Mayra Alejandra Cabrera

Mayra Cabrera is a Senior Advisor for BIT Latin America and the Caribbean, where she harnesses behavioral insights to implement impactful, human-centered interventions in a wide range of policy areas. With more than eight years of public service experience, she uses innovative approaches, including Edutainment, chatbots, and strategic campaigns, to…
  • Podcast: Inside The Nudge Unit
  • 8th Nov 2021

Decarbonising our food, transport & energy

Second of a two-part climate change special looking at three of the biggest areas to decarbonise to reach Net Zero: Food, Transport and Energy
  • Blog
  • 8th Nov 2021

Podcast: Decarbonising our food, transport & energy

Second of a two-part climate change special looking at three of the biggest areas to decarbonise to reach Net Zero: Food, Transport and Energy
  • Blog
  • 4th Nov 2021

Get-Greener, a new tool to help people change their behaviour and lower their carbon emissions

BIT and Energy Systems Catapult have developed a beta version of a new tool - Get-Greener.com - to help identify the best steps to cut carbon emissions
  • Press release
  • 4th Nov 2021

Behavioural Insights Team release Get-Greener

Get-Greener.com recommends specific actions and behaviours that are feasible and relevant to individual circumstances
  • Blog
  • 2nd Nov 2021

Will green tech save us or must we all change our behaviour?

We need to build a world in which the greener choice is simply the obvious choice
  • Report
  • 1st Nov 2021

The Power of TV: Nudging Viewers to Decarbonise their Lifestyles

In our latest report, produced in collaboration with Sky TV, we provide new data on viewers' attitudes towards green behaviours and nudging. We go on to outline 10 recommendations for broadcasters on how they can use their content to encourage sustainability. 
  • Blog
  • 1st Nov 2021

How can we use TV to inspire viewers to decarbonise their lifestyles?

In recent years, powerful documentaries - such as Blue Planet, Seaspiracy, Plastic Nile, and even Jeremy Clarkson’s Farm have highlighted environmental issues. As world leaders pack their bags to meet in Glasgow for the COP26 Climate summit, we wonder, could content like this help us achieve Net Zero?
  • Academic publication
  • 1st Nov 2021

Persisting effects of social norm feedback letters in reducing household electricity usage in Post-Soviet Eastern Europe

In a large-scale randomized field experiment in Chisinau, Moldova, with over 120,000 households, we tested the influence of a simple, one-time letter presenting electricity-usage social comparison feedback.
  • Podcast: Inside The Nudge Unit
  • 27th Oct 2021

Can we nudge to Net Zero?

In the first of a two-part climate change special, BIT’s Lis Costa sits down with Nobel Prize Winner Professor Richard Thaler, Cambridge University’s Lucia A. Reisch and BIT CEO and founder Professor David Halpern to answer one big question ahead of the COP26 UN Climate Change Conference: Can we Nudge…