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- Blog
- 18th Dec 2012
Peer effects and positive affect in charitable giving
In a Christmas lecture, Warwick University Economics Professor, Kimberley Scharf, has called on the public to give more money to charity - and not just for the sake of the charities. In line with current research in behavioural economics and psychology, Professor Scharf argues that "not only will you help…
- Academic publication
- 21st May 2013
Non-Standard Matches and Charitable Giving
Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. However, these incentives may not be efficient.
- Report
- 24th May 2013
Applying Behavioural Insights to Charitable Giving
Research from the Behavioural Insights Team, or Nudge Unit, shows how charity donations can be increased by using behavioural sciences.
- Person
Dr Michael Hallsworth
Dr Michael Hallsworth is Managing Director of BIT Americas. Before his current role, Michael led BIT's global work on health and tax for five years. Michael was previously a Senior Policy Advisor in the Cabinet Office of the UK government and has in-depth experience of both policy development and service…
- Person
Elspeth Kirkman
Elspeth joined BIT while it was still part of the Cabinet Office. During her time with BIT she held various roles, including overseeing health and education work and setting up and leading the North American office. She is the author of two books relating to behavioural science: Behavioral Insights (2020,…
- Blog
- 10th Feb 2014
(Pro-) social networks?
Our findings from charitable giving experiments suggest that online social networks could be a hotbed for snowballing donations. Here, users can advertise their donation activities and the quality of their chosen charities cheaply and directly to their friends. The personalisation of these messages could add weight to the fundraiser’s solicitation…
- Person
Dr Alex Gyani
Alex is the Director of the Behavioural Insights Team's Australian office. He has been based in Sydney since 2014. Previously Alex oversaw the team’s research and evaluation work across Singapore, Australia and Aotearoa New Zealand and ran the office in Aotearoa New Zealand from 2018-2021. Since joining the team in…
- Blog
- 15th May 2014
Behavioural Insights Team charity work wins award
The Behavioural Insights Team project on legacy giving, reported in our report "Applying Behavioural Insights to Charitable Giving", has won a Third Sector Business Charity Award for Charity Partnerships. As part of our collaboration with Remember a Charity, Co-Operative Legal Services and the University of Bristol, customers of CLS were…
- Academic publication
- 1st Jun 2014
A warm glow in the after life? The determinants of charitable bequests
Abstract Using a unique field experiment we show that prompts to leave money to charity during the will-making process substantially increase the probability of making a bequest. Asking if the donor wants to leave money to charity doubles the proportion making a bequest; adding emotional and social cues trebles it.…
- Academic publication
- 17th Jan 2015
In search of the limits of applying reciprocity in the field: Evidence from two large field experiments
Experiments in both the lab and the field have gone some distance to proving that people are reciprocal agents, returning one good deed with another, even when it is disproportionately costly to do so.