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  • Blog
  • 22nd Nov 2013

Behavioural Insights Tax Trials Win Civil Service Award

Last night, at the UK Government’s Civil Service Awards, the tax trials that we ran with HMRC won the Innovation award. The trials involved rewriting tax reminder letters to incorporate behavioural economics principles, and testing these against controls. BIT and HMRC were able to show how these simple, cost-free interventions…

  • Person

Felicity Algate

Felicity is the head of the Local Places and Communities team and is based in Manchester. Felicity founded the Manchester office in 2016. The local places and communities team works with a range of public and private sector organisations across the UK. Felicity works on all areas of policy including…

  • Person

Dr Michael Hallsworth

Dr Michael Hallsworth is Managing Director of BIT Americas. Before his current role, Michael led BIT's global work on health and tax for five years. Michael was previously a Senior Policy Advisor in the Cabinet Office of the UK government and has in-depth experience of both policy development and service…

  • Academic publication
  • 1st Mar 2014

The Behavioralist As Tax Collector: Using Natural Field Experiments to Enhance Tax Compliance

Tax collection problems date back to the earliest recorded history of mankind. This paper begins with a simple theoretical construct of paying (rather than declaring) taxes, which we argue has been an overlooked aspect of tax compliance.

  • Person

Dr Alex Gyani

Alex is the Director of Research and Methodology for APAC at the Behavioural Insights Team. He has been based in Sydney since 2014 and oversees the team’s research and evaluation work across Singapore, Australia and New Zealand. Since joining the team in 2012, he has worked in a diverse set…

  • Person

Dr Stewart Kettle

Stewart is a Principal Advisor, co-leading BIT’s international programmes from the London office. His work has focused on the application of behavioural insights to public policy with international organisations and foreign governments. Stewart has managed a number of high-profile trials for the team including interventions that doubled adherence to TB…

  • Person

Luke Ravenscroft

Luke is a Director in our London office working on BIT’s strategy and our work in energy, environment and sustainability. He joined BIT in 2014 and since then has worked on more than 50 projects. He has worked on a wide range of policy issues including energy efficiency, obesity and…

  • Academic publication
  • 23rd Apr 2015

The use of field experiments to increase tax compliance

Governments have become increasingly interested in the ‘explosion’ of research into taxpayer behaviour. This article briefly reviews two main theories of tax compliance (‘deterrence’ and ‘non-deterrence’), before discussing the recent rapid rise of natural field experiments (NFEs) in this area.

  • Blog
  • 2nd Mar 2016

Tax lotteries and Behavioural Insights in Europe

Last week, the European Commission published a report on the growing uptake of behavioural insights across the governments of Europe. You can read the report here. One of the most interesting parts of the paper is on the growing use of tax lotteries in European countries. Lotteries or prize draws…

  • Blog
  • 18th Mar 2016

Sugar tax: how will it affect behaviour?

One of the most striking announcements in this week’s UK budget was the introduction of a new ‘soft drinks levy’ (quickly dubbed the sugar tax), which will come into force in 2018. New taxes aren’t usually associated with the Behavioural Insights Team - partly because BIT’s preference is to find…