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  • Report
  • 1st Oct 2024

Platform-level interventions to reduce the spread of misinformation & hateful content online

In the wake of the UK’s recent riots, social media platforms are under fire for perpetuating misinformation, disinformation, and hateful content. This note outlines behavioural factors that point to the need for platform and system-wide interventions to combat misinformation. Underpinning this note is analysis from a survey of 2,000+ UK adults,…
  • Press release
  • 1st Oct 2024

More than half the public think they’re good at spotting false information online - but only a third think other people are

A new survey of the public’s online awareness, carried out by BIT (the Behavioural Insight Team) finds wide variations in people’s confidence in spotting false information online.
  • Report
  • 26th Sep 2024

Understanding public support for Net Zero policies

We (The Behavioural Insights Team; BIT) were commissioned by the European Climate Foundation (ECF) and Nesta to better understand public attitudes to Net Zero policies, the factors that underpin support or opposition, and what can done in the way policies are designed to increase popularity.
  • Blog
  • 25th Sep 2024

Boost your business: Government funded HR consultancy for SMEs

We are conducting a study of small-to-medium businesses in the UK, funded by the UK government. As part of this study we’re offering SMEs the chance to receive 1-2 days of free HR consultancy provided by CIPD-accredited HR professionals. 
  • Blog
  • 10th Sep 2024

Can we use behavioural science to reduce the risk of nuclear weapons?

Our joint project with Chatham House aimed to understand exactly what the ‘behavioural risks’ in our nuclear weapons programmes really are - and what consequences they might pose.
  • Report
  • 9th Sep 2024

A Blueprint for Better International Collaboration on Evidence

Governments collectively spend trillions on public services. Despite this, surprisingly little is known on what works across most areas of public spending. Alongside this, R&D spending by governments across most areas of spending, with the exception of health and defence, are incredibly low. For the U.S., UK, Australia and Canada,…
  • Press release
  • 9th Sep 2024

Study reveals $100 billion ‘evidence gap’ in public policy

A new report reveals minimal government investment in public policy evidence, with R&D spending in the UK, Canada, Australia, and the US at under 0.1% of total expenditure in key areas like education, social protection, and public order.
  • Working paper
  • 22nd Aug 2024

Working Paper No. 007: The UK public is overconfident

A nationally representative survey of 2000 adults found that 81% of people are overconfident in their answers to a series of general knowledge questions - that is to say, they answer incorrectly but believe their response to be right - but there are notable differences between generations.
  • Blog
  • 12th Aug 2024

Collectivism is out and individualism is in

The UK has witnessed a steep decline in the membership of its political parties over the past few decades. The days are gone where joining a political party is a common life milestone: now just 1% of the electorate are party members.
  • Blog
  • 8th Aug 2024

What counts as fair and open in gambling? We’ll need to ask the public to find out

When we ask people who gamble, we hear many different ideas of fairness depending on the context. Some describe certain practices as unfair: confusing terms and conditions, adverts that pressure and overwhelm and ‘trap’ people into gambling or spending more than they want to, and the practice of gambling companies suspending…