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Blog 9th Jan 2025

The unexpected appeal of gambling through social media

Social media is increasingly being used to advertise, organise, and facilitate gambling – and in many cases, unregulated gambling. Unregulated gambling refers to gambling products offered without proper licensing or oversight from a recognised regulatory authority. In the Great Britain, where this work took place, this means operating without a…

Report 9th Jan 2025

Understanding gambling through social media in Great Britain

Social media has become a platform for novel gambling and gambling-like products to emerge, potentially posing risk to consumers. Many of these products and promotions are linked to unregulated gambling – gambling facilitated by an operator or person who would require a licence to legally operate within Great Britain (GB),…

Press release 18th Oct 2024

Study finds behaviourally informed chatbot triples vaccine uptake

LONDON, 18 October 2024 - A team of international researchers co-led by the Behavioural Insights Team (BIT) and Argentina’s Behavioural Insights and Public Policy Unit, has found that a behaviourally-informed chatbot more than tripled COVID-19 vaccine uptake compared to a control group. 

Academic publication 18th Oct 2024

A behaviourally informed chatbot increases vaccination rates in Argentina more than a one-way reminder

We designed and tested a WhatsApp chatbot to understand whether two-way interactive messaging incorporating behaviourally informed functionalities could perform better than one-way message reminders. We ran a large-scale preregistered randomized controlled trial with 249,705 participants in Argentina, measuring vaccinations using Ministry of Health records.

Also available in: Español

Blog 17th Oct 2024

Net Zero communications, marketing and public engagement

Our new report, which assesses evidence from a fresh survey of British consumers with expert insights across climate, energy, and communications, past Net Zero projects, and real-world case studies, identifies 10 critical functions of communications, all of which we believe to be necessary to address barriers to pro-environmental action.

Report 17th Oct 2024

Net Zero communications, marketing and public engagement

BIT and Smart Energy GB’s new report shines a spotlight on how essential public engagement is for the Net Zero mission. It identifies 10 key areas to focus activity and action - grouped under our “4As” model of Awareness, Acceptance, Access and Adoption.

Report 16th Oct 2024

Testing a social action programme that develops employability skills

Community Apprentice was a youth social action programme in which teams of Year 10 pupils were supported to design and deliver a fundraising campaign for a charity of their choice. Delivered by Envision, the programme aimed to develop pupils’ self-efficacy, social confidence and teamwork skills, with the long-term aim of increasing their participation…

Design and development by Soapbox.