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  • Press release
  • 18th Mar 2024

UK GDP held back by hidden information on price and quality

A lack of available information that could help consumers and businesses compare quality and price when buying goods or services is costing the UK economy around £14 billion in revenue, new research from the Behavioural Insights Team (BIT) finds.

  • Blog
  • 13th Mar 2024

Growth Vouchers: Introducing Randomised Control Trials to Government Policy

The Centre for Economic Performance at the LSE recently published the results of a randomised control trial to evaluate the impact of business Growth Vouchers. BIT was involved in the design of this trial from the very beginning and here we reflect on the importance of RCTs, why this one…

  • Report
  • 5th Mar 2024

Appliquer une approche comportementale à la lutte contre les stéréotypes limitant l’accès à l’emploi des personnes en situation de handicap

En France, malgré la loi sur le handicap de 2005 imposant à toutes les entreprises de plus de 20 salariés d’intégrer à leurs effectifs 6 % de travailleurs handicapés, l’accès à l’emploi demeure difficile pour les personnes en situation de handicap. Nous avons collaboré avec la DITP et Pôle Emploi…

  • Report
  • 5th Mar 2024

Applying a behavioural approach to address stereotypes that limit access to employment for people with disabilities

In France, despite the 2005 law requiring all companies with more than 20 employees to integrate 6% of workers with disabilities into their workforce, accessing employment remains a challenge for disabled jobseekers. We collaborated with the Direction Interministérielle de la Transformation Publique (DITP) and Pôle Emploi to apply a behavioural…

  • Report
  • 4th Dec 2023

From Gen Z for Gen Z: Marketing Insights for Government Employers

The United States needs technological innovation to solve its most pressing problems—the climate crisis, health care costs, and more. Unfortunately, too few people with cutting-edge skills are interested in working in the federal government. Only 4% of federal government technologists are under 30, while over half are approaching retirement.  How…

  • Blog
  • 14th Nov 2023

Boosting digital skills with behavioural insights

Countries across the globe are facing a significant digital skills gap, and the UK is no exception.  UK employers are already finding that over one third of their hard-to-fill vacancies are related to a lack of digital skills.

  • Blog
  • 6th Oct 2023

How can benefits calculators and grants portals help the financially vulnerable? 

According to the social policy company Policy in Practice, £19 billion in benefits go unclaimed in the UK each year. The cost of living crisis will likely result in this number growing yet further, as the government has moved to supplement the incomes of benefit claimants. 

  • Blog
  • 2nd Oct 2023

Learn how to use behavioural science to improve your business leadership & decision-making

But by understanding how and why we make the decisions that we do, we can improve how we make decisions as individuals and how large groups of people make decisions at scale.

  • Blog
  • 28th Sep 2023

Eye robot: Using simulated eye-tracking as a behavioural research technique

It has been said that eyes are the windows to the soul. But for BIT, eyes are better thought of as the doorways to behaviour. This is because looking at things is one of the most obvious ways to understand attention, and attention itself is one of the most important…

  • Blog
  • 25th Sep 2023

Pilot findings from Phoenix Group’s Midlife MOT

The UK government’s “Midlife MOT” initiative aims to support individuals in midlife and is a review for workers in their 40s and 50s that helps them assess their finances, skills and health and helps to prepare for retirement and build financial resilience.