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Press release 18th Oct 2024

Study finds behaviourally informed chatbot triples vaccine uptake

LONDON, 18 October 2024 - A team of international researchers co-led by the Behavioural Insights Team (BIT) and Argentina’s Behavioural Insights and Public Policy Unit, has found that a behaviourally-informed chatbot more than tripled COVID-19 vaccine uptake compared to a control group. 

Academic publication 18th Oct 2024

A behaviourally informed chatbot increases vaccination rates in Argentina more than a one-way reminder

We designed and tested a WhatsApp chatbot to understand whether two-way interactive messaging incorporating behaviourally informed functionalities could perform better than one-way message reminders. We ran a large-scale preregistered randomized controlled trial with 249,705 participants in Argentina, measuring vaccinations using Ministry of Health records.

Also available in: Español

Blog 17th Oct 2024

Net Zero communications, marketing and public engagement

Our new report, which assesses evidence from a fresh survey of British consumers with expert insights across climate, energy, and communications, past Net Zero projects, and real-world case studies, identifies 10 critical functions of communications, all of which we believe to be necessary to address barriers to pro-environmental action.

Report 17th Oct 2024

Net Zero communications, marketing and public engagement

BIT and Smart Energy GB’s new report shines a spotlight on how essential public engagement is for the Net Zero mission. It identifies 10 key areas to focus activity and action - grouped under our “4As” model of Awareness, Acceptance, Access and Adoption.

Report 16th Oct 2024

Testing a social action programme that develops employability skills

Community Apprentice was a youth social action programme in which teams of Year 10 pupils were supported to design and deliver a fundraising campaign for a charity of their choice. Delivered by Envision, the programme aimed to develop pupils’ self-efficacy, social confidence and teamwork skills, with the long-term aim of increasing their participation…

Blog 15th Oct 2024

Revealing Social Mobility I: Income mobility across local authorities in England

Our Revealing Social Capital project funded by the Nuffield Foundation, explores how social connections influence people's life outcomes, with a focus on social mobility. As part of our ongoing research, we're publishing, in collaboration with Stripe Partners, a series of regional social mobility statistics for England.

Design and development by Soapbox.