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  • Blog
  • 23rd Sep 2020

Nudging young people to engage with pensions

BIT partnered with Scottish Widows to conduct an online experiment with 2,800 young people in the UK on BIT’s Predictiv platform. The experiment aimed to measure how they would view pension contributions depending on different types of communication frames, as well as map out young peoples’ understanding of and attitudes…

  • Press release
  • 23rd Sep 2020

The small nudges that could make young people £142,000 better off in retirement

Nearly two million younger people could have an extra £7,000 a year in retirement income, simply through a series of small behavioural nudges, according to a new Scottish Widows study. Getting young people to picture their ‘future self’ and introducing simpler pension labels to link contribution levels and retirement income,…

  • Blog
  • 2nd Nov 2020

How behavioural insights helped Canadians access their tax benefits

Every year, thousands of lower income Canadian families miss out on about $5,000 in benefits and refunds because they do not file their taxes. It is easy to understand why. Tax filing can be burdensome and complex. It is voluntary if you do not owe any money, and the benefits…

  • Blog
  • 6th Nov 2020

Applying behavioural insights to public transport pricing complexity

Navigating the pricing structures of public transport systems in new cities is something even experienced travellers dread. There’s lots of different things to think about: the mode of transport you’d like to use; the distance you’re travelling; and even time of day changes to transport fares. We worked with Infrastructure Victoria…

  • Blog
  • 24th Nov 2020

Making gambling safer: improving the uptake and design of tools to help people control their gambling

In 2017, the Behavioural Insights Team was commissioned by GambleAware to explore whether behavioural science could help to reduce risky gambling. We set out on a wide range of research activities to investigate the topic, such as literature reviews, data analysis and behavioural audits of online operators.

  • Report
  • 25th Nov 2020

Active Online Choices: Designing to Empower Users

People cannot meaningfully shape their relationships with the digital technologies that underpin their lives. This leads to imbalanced relationships between people and online services, and leaves users feeling disempowered and resigned to let platforms do as they please with their data.

  • Report
  • 26th Nov 2020

The Behavioural Economy

A new 10-point manifesto published by The Behavioural Insights Team which sets out a clear roadmap for how governments, regulators and central banks can start using powerful behavioural levers and nudges available to economic policy makers that have the potential to deliver real positive change.

  • Press release
  • 26th Nov 2020

The Behavioural Economy

The IMF is predicting the worst fall in UK GDP since the Great Depression of the 1930s due to the COVID-19 pandemic and new BIT research undertaken this month found that 55 per cent of people in the UK think that the economy has become more unfair over 2020 as…

  • Blog
  • 27th Nov 2020

Feeling the Black Friday impulse? Try repairing not replacing

With Black Friday on the horizon, deals on phones, computers and all sorts of electronics are popping up in our inboxes. Yet, when you know that in 2019 we produced approximately 53.6 million tons of electronic waste globally (a number which is growing year on year), with over 80% of…

Also available in: Français

  • Blog
  • 27th Nov 2020

Du mal à résister à la tentation du Black Friday? Quel meilleur jour pour penser à réparer, plutôt que remplacer?

A l’approche du Black Friday, nos boîtes mail se remplissent de promotions pour des téléphones, ordinateurs, tablettes, et autres nouveautés électroniques. Pourtant, quand on sait qu’en 2019 on a produit près de 53,6 millions de tonnes de déchets électroniques dans le monde, et que plus de 80% de ces déchets…

Also available in: English