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- Report
- 19th Apr 2024
L’effet du design des bannières de cookies sur le choix des internautes
En 2018, l’Union européenne a instauré le Règlement Général sur la Protection des Données (RGPD), donnant lieu à l’apparition de bannières « cookies ». Malheureusement, le design de ces bannières s’avère souvent problématique, empêchant régulièrement les internautes de faire un choix aligné à leurs préférences de partage de données.
Also available in: English
- Report
- 19th Apr 2024
The effect of cookie banners design on Internet users’ choice
In 2018, the European Union introduced the General Data Protection Regulation (GDPR), giving rise to cookie banners. Unfortunately, the design of these banners often proves problematic, regularly preventing internet users from making a choice aligned with their data-sharing preferences.
Also available in: Français
- Report
- 8th Apr 2024
Pension transfer decision making
Commissioned by People’s Partnership, BIT ran an online lab experiment with UK pension savers, testing the effect of incentives and referrals on people’s intention to transfer their defined contribution (DC) pension.
- Report
- 20th Mar 2024
Fair4All Finance's Customer Engagement Support Guide
The Behavioural Insights Team (BIT), in conjunction with Fair4All Finance, have worked with three community finance providers to launch a new customer engagement support guide to better improve customer engagement using insights from behavioural science.
- Blog
- 20th Mar 2024
Using behavioural insights to support the community finance sector
This week, we published a toolkit in partnership with Fair4All Finance that followed this approach for the benefit of the community finance sector. Read on to find out more about our advisory work in action.
- Working paper
- 18th Mar 2024
The Shrouded Economy
Executive summary Across the economy, consumers struggle to tell the difference between good and bad products. Critical information, from price to quality, is either missing, hard to access, or hard to compare. The markets are ‘shrouded’. This has obvious costs for consumers, but the effects on the economy run much…
- Press release
- 18th Mar 2024
UK GDP held back by hidden information on price and quality
A lack of available information that could help consumers and businesses compare quality and price when buying goods or services is costing the UK economy around £14 billion in revenue, new research from the Behavioural Insights Team (BIT) finds.
- Blog
- 13th Mar 2024
Growth Vouchers: Introducing Randomised Control Trials to Government Policy
The Centre for Economic Performance at the LSE recently published the results of a randomised control trial to evaluate the impact of business Growth Vouchers. BIT was involved in the design of this trial from the very beginning and here we reflect on the importance of RCTs, why this one…
- Blog
- 28th Dec 2023
Three Promising Opportunities for Applied Behavioral Science Compliance, Cybersecurity & Human Resources
Applied behavioral science has flourished in the private sector over the past decade. Today, there are an estimated 154 corporate behavioral science teams. And this figure doesn’t begin to capture the full magnitude of this work, including recent projects by such disparate companies as Unilever, Indeed and Meta.
- Blog
- 6th Oct 2023
How can benefits calculators and grants portals help the financially vulnerable?
According to the social policy company Policy in Practice, £19 billion in benefits go unclaimed in the UK each year. The cost of living crisis will likely result in this number growing yet further, as the government has moved to supplement the incomes of benefit claimants.