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- Blog
- 18th Dec 2012
Peer effects and positive affect in charitable giving
In a Christmas lecture, Warwick University Economics Professor, Kimberley Scharf, has called on the public to give more money to charity - and not just for the sake of the charities. In line with current research in behavioural economics and psychology, Professor Scharf argues that "not only will you help…
- Academic publication
- 21st May 2013
Non-Standard Matches and Charitable Giving
Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. However, these incentives may not be efficient.
- Report
- 24th May 2013
Applying Behavioural Insights to Charitable Giving
Research from the Behavioural Insights Team, or Nudge Unit, shows how charity donations can be increased by using behavioural sciences.
- Blog
- 10th Feb 2014
(Pro-) social networks?
Our findings from charitable giving experiments suggest that online social networks could be a hotbed for snowballing donations. Here, users can advertise their donation activities and the quality of their chosen charities cheaply and directly to their friends. The personalisation of these messages could add weight to the fundraiser’s solicitation…
- Blog
- 15th May 2014
Behavioural Insights Team charity work wins award
The Behavioural Insights Team project on legacy giving, reported in our report "Applying Behavioural Insights to Charitable Giving", has won a Third Sector Business Charity Award for Charity Partnerships. As part of our collaboration with Remember a Charity, Co-Operative Legal Services and the University of Bristol, customers of CLS were…
- Academic publication
- 1st Jun 2014
A warm glow in the after life? The determinants of charitable bequests
Abstract Using a unique field experiment we show that prompts to leave money to charity during the will-making process substantially increase the probability of making a bequest. Asking if the donor wants to leave money to charity doubles the proportion making a bequest; adding emotional and social cues trebles it.…
- Academic publication
- 17th Jan 2015
In search of the limits of applying reciprocity in the field: Evidence from two large field experiments
Experiments in both the lab and the field have gone some distance to proving that people are reciprocal agents, returning one good deed with another, even when it is disproportionately costly to do so.
- Report
- 9th Mar 2015
Evaluating Youth Social Action - Interim report
Can you really measure the value of young people taking part in social action? This report provides compelling and robust evidence that young people who take part in social action initiatives develop some of the most critical skills for employment and adulthood in the process.
- Academic publication
- 12th Apr 2015
Social Influences on Charitable Giving in the Workplace
Social influences have been widely recorded in charitable giving. In two field experiments, we attempt to exogenously manipulate sources of social influence in the workplace.
- Academic publication
- 19th Jun 2015
Non-Standard Matching in Charitable Giving – null results from two field experiments
Abstract Many charities make use of ‘matches’ on donations made by their supporters as a way of encouraging more and larger donations. The effectiveness of these matches in the field has been tested elsewhere, but it is unclear whether the current ‘standard’ matching formulation is the most effective. In two…