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- 5th Nov 2018
Behavioural science and policy: where are we now and where are we going?
The use of behavioural science in policy has exploded since the publication of Nudge in 2008 and the creation of BIT in 2010. We were asked to reflect on the team’s work for a new issue of Behavioural Public Policy, and we decided to be open about some of the…
- 14th Dec 2017
Using Data Science in Policy
The first report from BIT's Data Science team
- 19th Oct 2017
The Behavioural Insights Team Update Report 2016-17
This report sets out the latest findings from the Behavioural Insights Team and its global partners between September 2016 and August 2017.
- 29th Nov 2016
Applying Behavioural Insights: Simple Ways to Improve Health Outcomes
Applying new insights about behaviour can lead to better health outcomes at a lower cost. This report gives an overview of these insights and shows how they can be applied in practice.
- Academic publication
- 26th Feb 2016
Nudge: Recent developments in behavioural science and public policy
Dr Michael Hallsworth, Director of BIT North America and Michael Sanders former Head of Research and Evaluations at BIT, discuss the increasing popularity of behavioural science among policymakers and explore the reason for it's rapid ascendancy in the UK political sphere.
- 23rd Jul 2015
The Behavioural Insights Team Update 2013-2015
The Update Report covers the past two years of the Behavioural Insights Team’s work. It’s been an exciting period for the team. We’ve managed to expand the breadth and scale of our work (having now run more than 150 trials across almost every area of policy). But the core of…
Katy is a Senior Advisor at the Behavioural Insights Team focusing on business growth. Before joining the team, she worked as a strategist for a leading advertising agency. Katy holds a First Class degree in Social and Political Sciences from Cambridge University. Between 2016 and 2018 she was a Junior…
- 11th Apr 2014
EAST: Four Simple Ways to Apply Behavioural Insights
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.