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1-10 of 83 results

  • New publication
  • 20th Mar 2023

A Manifesto for Applying Behavioral Science

10 new proposals to enable behavioural science to truly fulfill its potential for improving lives and societies
  • Blog
  • 17th Mar 2023

Behavioral science can help prevent the spread of fake news

In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.
  • Blog
  • 17th Mar 2023

Las ciencias del comportamiento pueden ayudar a prevenir la difusión de noticias falsas

En un estudio realizado en 2022, logramos reducir la susceptibilidad a las noticias falsas. Utilizando videos basados en las ciencias del comportamiento, redujimos la intención de las personas de compartir desinformación sobre la educación en salud sexual y reproductiva (también conocida como la educación sexual integral, o ESI), aumentamos sus…
  • Report
  • 16th Mar 2023

How to improve workplace equity: Evidence-based actions for employers

Advancing equity in the workplace is an urgent priority for employers. But it’s hard to know what strategies actually work and are worth investing in.
  • Blog
  • 15th Mar 2023

How can we improve the quality of work?

The latest UK figures show that over a fifth of people aged 16-64 are out of the labour force (neither working nor looking for work). Some of the reasons for inactivity are financial, but others are much more than financial.
  • Report
  • 15th Mar 2023

How to reduce food waste using three low-cost nudges

In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
  • Report
  • 9th Mar 2023

Improving progression opportunities for women in low-paid and low-skill jobs

This report presents the findings of a research programme on the barriers faced by women in low-paid and low-skill work in the UK, alongside potential solutions. The research, conducted by the Behavioural Insights Team (BIT), was part of a global research programme focused on the UK, France, Spain, and South…
  • Blog
  • 9th Mar 2023

How can influencers encourage sustainable behaviours?

Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
  • Podcast: Inside The Nudge Unit
  • 25th Jan 2023

Net Zero as the easy option

People are up for getting to Net Zero and are willing to do their bit and they are clamouring for help from government and business
  • Report
  • 25th Jan 2023

How to build a Net Zero society

Tackling climate change is not only a moral and legal obligation but is the growth opportunity of the 21st century and is backed by huge public support