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If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
Not everyone takes advantage of screening when they’re eligible, and groups with language and cultural barriers get screened even less.
Three years ago, Argentina’s first behavioral insights unit was born. The Behavioral Sciences and Public Policy Unit (UCCPP) was an incredible example of the promise for applied behavioral science in Latin America.
Bajo la dirección de Iván Budassi y Fernando Torrente, el equipo de ocho personas logró grandes progresos en sólo tres años. Pusieron a prueba intervenciones, participaron en el debate público, proporcionaron asesoramiento basado en evidencia, y mucho más.
Ceibal, the Uruguayan government’s digital technology center for education innovation, embodies these attributes and more. In early 2023, with support from the Inter-American Development Bank, they reached out to BIT for help structuring their own BI unit, the Behavioral Insights/Science Lab.
Ceibal, el centro de innovación educativa con tecnologías digitales del Estado uruguayo, reúne estas características y más. A principios del 2023, con el apoyo del Banco Interamericano de Desarrollo, solicitó ayuda al BIT para estructurar su propia unidad de ciencias del comportamiento, el Laboratorio de Perspectivas Comportamentales.
O Ceibal, centro de tecnologia digital do governo uruguaio para inovação educacional, incorpora esses atributos e muito mais. No início de 2023, com o apoio do Banco Interamericano de Desenvolvimento, eles buscaram a ajuda da BIT para estruturar sua própria unidade de IC, o Laboratório de Insights/Ciências Comportamentais.
Employers struggle to implement flexible working successfully. These are the three biggest barriers - and how to overcome them.
At BIT we work with business leaders and organisations to design better systems, policies, products and services. We have decades of experience solving business challenges globally and have developed a dedicated one-day UK based executive training in behavioural science for business leaders to bring our learning into your workplace.
This week, we published a toolkit in partnership with Fair4All Finance that followed this approach for the benefit of the community finance sector. Read on to find out more about our advisory work in action.
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